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If you're a small business owner, then you know how difficult advertising can be. The most difficult decision is what to spend the money allocated toward marketing and advertising on. Do you spend money on a billboard or spring for some radio airtime? If so what kind of station most represents your target audience, soft adult contemporary or urban R&B? Should you buy some on screen time on cable TV perhaps? Drop big bucks on an infomercial or even the internet? What kind of advertisement do you produce?

The choices are numerous and making the right one can mean big profits for your company. One of the key questions a business owner must ask oneself is how can you get the most bang for your advertising buck? The answer to that question is increasingly becoming the use of promotional items. Promotional items range from customized ink pens and Frisbees to personalized coffee mugs and t-shirts.

One of the chief benefits of promotional items is the ability to specifically target your audience. Does you business cater to young men and women between the age of 18 and 25? Then hand out Frisbees with your company's logo on a college campus. Not only are you able to specify who you advertise to, but you can be assured that people will see your company's name and logo frequently.

The type of promotional product that you use will depend on your service. Are you a realtor? Consider small measuring tapes to hand out to people. But if you are a business that has products, the best promotional material you can possibly use is the product itself. Are you a small makeup company? The best promotional material you can use is sample products itself.

Another benefit of using promotional products is branding. For small business owners, independent contractors, and realtors branding is essential to advertising and marketing. The business becomes the logo and the logo becomes the business. The realtor is the face that is on the business card or the letterhead. Branding is that force that keeps your face fresh in the minds of people.