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OTHER ITA SITES:
Are You Using A Marketing System?
Do you have a systematic approach to internet marketing? Well I can tell you first hand that you definitely need one!
I've spent a great amount of time in my internet marketing career aimlessly trying to market on the internet without a definite marketing system/plan put in place to bring in large amounts of subscribers and signups for my programs. I spent so much time that it got to the point that I wanted to quit because I didn't feel like I had gotten anywhere. I finally realized from studying the things that other people were having success with that I needed a successful set of spelled out techniques that I'd use day in and day out along with lead pages, autoresponder(s) and tracking devices to measure which things work and which ones don't. The tracking devices are key because they allow you to find out which advertising methods work, which ones need adjusting, and which ones just down right need to be trashed.
Along with a system, another thing that I have found to be key and the only way that I would choose to approach a market is to offer information that shows people how to do what they have an interest in, reduce costs, make more money or whatever it is BETTER. If you can help someone with a problem they are having then you will do alot better at getting subscribers for your publications. This information should be FREE to access. These reports should allow the subscribers to opt-in from your lead page to your autoresponder to receive the information. The info that you have given them establishes what it can do for them as well as who you are. Once they know and see some benefit in the information they will be more inclined to join your primary program when you suggest it to them.
It can seem like a slow process, but once you have established your credibility with them by solving a problem or several problems of theirs when you decide to send them your opportunity they will in all likelihood be inclined to join. If you have given helpful information to several people then when you offer your opportunity this could mean several signups in one day! Also when they sign up they'll have a definite marketing system given by you to duplicate.
To summarize I'd suggest:
1. Get a marketing system in place
2. That system should include autoresponders and lead pages to capture peoples information for followup, and also should include link trackers to gauge the amount of traffic your advertisements are getting.
3. Offer Free information that helps the prospect do what they have an interest in doing BETTER, whatever the market is.
This info does 2 things:
1. Helps the prospects knowledge of what they are pursuing
2. Establishes you as an expert and builds trust which increases the persons likelihood of siging up for your primary program.
All of these things have greatly improved my signups and opt-ins in my promotions.
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