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After spending the past decade talking with individuals wishing to promote their products and web sites online one theme appears to repeat itself and may be at the root of the marketer's problem.

Wikipedia states that:

"Real-life marketing primarily revolves around the application of a great deal of common-sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven."

The average advertiser often perceives himself or herself as a full-fledged "marketer." This, too often, is far from reality. As the quote above shows there is an abundance of misinformation and limited, trustworthy resources on which one begins to build a marketing base. Choose the wrong ones and you are running around in circles, with little to show for your efforts.

Developing the best internet marketing strategy can be difficult. It must encompass a wide variety of services, methods, and techniques to even begin to show results. Often, the web site owner chooses one particular method, applies himself or herself to that task for a short period of time and then puts it on the back burner. They find that either the technique they decided upon was too hard to implement or too time consuming to pursue.

Then it's off to find the next "biggest and best" idea.

The lack of follow thru compounded with life pressures forces many to give up effectively working their online marketing strategy. Reviewing their plan of action, often it is discovered that there really is no method - just a hit and miss approach to try to gain web site recognition from a virtual world full of competitors.

Cost effective internet marketing and a solid online marketing strategy are key elements to your online business success. Following the latest and greatest fad becomes an all-consuming monster because reality tells us that there just isn't enough time in the day to work a fully developed online marketing strategy... not if you are going it alone. To further hinder one's efforts, many try to discover the "secret" from one online source or another. This, too, came chew up time and money without shedding any real light on effective marketing.

Individuals, small businesses, and large corporations running successful endeavors online have one thing in common - a solid marketing strategy and effective ways to implement their plans.

Remember, there is a good reason sayings like "Rome wasn't built in a day!" remain true even to today. Haphazard marketing brings haphazard (and frustrating) results.