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When it comes to promotional products, sometimes simple is best. Flashing, light-up whirly-gigs can actually take away from your message. You don't want potential customers to get so caught up in the promo product itself that they totally overlook your logo.

That's why promotional nickels are an excellent choice, especially for trade shows. The focus is completely on your logo and company name. Promotional nickels are incredibly affordable. At a trade show, the last thing you want is to run out of promo products before the day is over. You've got to be prepared to give away hundreds of items. The classic Wooden Nickel can be purchased for just pennies. They're more than an inch in diameter, so you can be sure that your whole logo will fit neatly on the token.

The low cost of promotional nickels (http://www.bestpromotions.com/products/browsecategory/170/) is important. You want to be generous when handing out your promotional products. If you paid an arm and a leg for the item, you'll be guarded in giving them away. Visitors to your booth will pick up on the perceived 'stinginess,' and it will be a big turn-off.

For something more colorful, a product like Plastic Round Nickel / Token is the right choice. These tokens come in 10 different colors, perfect for helping you establish brand identity. You can pick the shade that matches your company's signature color.

Ceramic tokens are also available. They cost a bit more than plastic and wooden nickels, but ceramic tokens are an investment because they're washable and reusable. When a customer cashes the token in, you can wash it and hand it out again. You might think a ceramic token would be too fragile to make it through multiple customers. Not true! A product like the Ceramic Unbreakable Four Color Process Chips is just that ' unbreakable. It will stand up to whatever your customers can dish out.

Last but certainly not least, you can break from tradition and buy an Octagonal Plastic Token. Octagonal plastic tokens are even available in glow-in-the-dark colors. They make for a fun little novelty that everyone will enjoy. You might even find visitors to your both taking a couple of extra for their friends!

So, you've got the promotional nickels. Now what do you do with them? Promotional nickels function very well as coupons. There's more than one way to present coupons. For example, the customer can present the nickel for a free item, or they can present it for a discount on their purchase.

Promotional nickels are also a good way to keep your hands busy. Kinesthetic learners learn by touching and doing. These are the folks you see doodling while they're listening or reading. Your promotional nickel is perfect for twiddling in front of the computer screen. All their coworkers will see your logo. And who knows? It might just be one of those items that go through several owners in their lifetime.

Remember, good things come in small packages. These little nickels can yield big results!