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Training seminars present an excellent opportunity for you to market your IT consulting business. When you sponsor your own training seminar you raise your trust and credibility with potential customers. The added bonus is that you reach a large amount of people all at once.

Rather than having to talk to each person one on one as you do with regular networking channels, training seminars allow you to connect personally with a bunch of people at the same time. Training seminars are a natural extension to your networking and relationship building activities. A large number of people you invite to attend the training seminar will typically include your work contacts and other people you have met.

The people you don't know will usually come from some sort of direct mail promotion you have done to advertise your training seminar. Here you are pre qualifying the attendees based on interest. This helps to ensure most of the people in the audience are interested in the services you offer.

Training seminars are a high touch, soft sell approach. Through your presentation you slowly break down a lot of sales resistance. The content you deliver in your training seminar demonstrates what you know and subtly sells your benefits. The combination of building relationships and proving your skill level and qualifications is what makes training seminars such an effective marketing strategy.

The Bottom Line on Training Seminars

Training seminars are an excellent way to market your services in a low key, non aggressive manner. By offering training seminars you send out a clear message that you are a knowledgeable and trustworthy person. These are the qualities that will ensure you get and maintain long term, quality clients. The training seminars help put you in touch with the people who have the potential to become just that.

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