If you market any type of product or service, your online marketing strategy should include the distribution of online press releases. They are fairly easy to write and can potentially get you lot's of media publicity which, in most cases, will increase your sales revenue.
But distributing press releases is also an excellent link building strategy.
Firstly, write a simple press release. You can either do that yourself or hire a writer through one of the popular freelancer for hire sites.
Your press release should follow a simple formula... Tell them what you are going to tell them in the first paragraph