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Does your current web site lack traffic? Would you like to see your sales go up by getting unique viewers to your site? I think all web site owners would agree that, yes, they would love to have more traffic directed to their site. There is a very simple answer to this dilemma, and it's called Link Popularity. If you have not heard this term before, orient yourself and get used to hearing it a lot.

Link Popularity is a term that simply means: A measure of the quantity and quality of sites that link to your site. Link Popularity is very important because the quantity and quality of links on your site is the main way your site will get indexed on search engines and land higher up on the list ' driving more traffic to your site. Link Popularity is measured in two ways: Quantity, and Quality. Quantity of links is very important. The more you have linking to your site, the better, but quality also matters.

The popular Search Engine, Google, gives each indexed page a page rank, and the higher the page rank the better. You will want to have higher-ranking pages link to you than the lower ranking pages. The more links you have and the higher their page rank, the higher your site's page rank will be. Page rank is one factor for determining placement on a Google search. You also need to keep in mind, that not only does page rank matter, but also the subject matter of the link. Search Engines place a higher quality value on links that pertain to your web site subject matter.

You might ask, 'How do I get good Link Popularity on my site?' Linking is a long process, so plan to spend a few minutes on a daily basis over about a 3 month time period to add links to your site and to research more linking partners. It's important to do a thorough keyword analysis because it's very important to have your keywords in the link text of sites that will be linking to you. You will need to build a web directory and start seeking out links.

I suggest trying to find links that pertain to your web site subject matter and start exchanging links. Keep in mind that most of the sites that link to you will want to know the exact link text you would like used for your link. Make sure to provide them with link text rich with your keywords. Every time you add a link to your site, you have to wait for the Search Engines to re-index your site and pick up the change and you will begin to see your page rank rise. Over time, you will see your traffic rise and as you continue to pursue more links you will see your site showing up higher and higher on the Search Engines.