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8 Exciting Trade Show Tips For Improved Planning & Exhibiting Results

Trade Show Tip #1

� Setting defined Goals & Objectives for your exhibit is an essential part of maximizing the results for your company at trade shows

� Be sure to take ample time familiarizing yourself with the attendee demographics; by understanding their expectations and reasons for attending the show, you will be able to set relevant show objectives and develop a strategy for achieving them

Trade Show Tip #2

� Defining which attendees you want to reach and determining a strategy of how you will get your message across to them is imperative to achieving the objectives you have established

Trade Show Tip #3

� Once you have determined your company�s exhibiting objectives & defined the attendees you want to reach � establish what type of Pre Show, At Show, In Booth & Post Show Marketing Strategies you will utilize to attain your company�s objectives

Trade Show Tip #4

� Keeping in mind that your booth staff plays the most significant part in higher ROI (Return on Investment) for your company, carefully consider who you will have representing your company in the trade show booth
� Choose staff members that comprehend the seriousness of representing your company�s brands, business philosophy & quality

Trade Show Tip # 5

� After selecting the most effective booth staff, be sure they understand their responsibilities of engaging attendees, qualifying & gathering follow up data/leads for the sales team

� Properly preparing, training & educating them should be of the utmost priority; the results will have a big impact on your ROI (Return on Investment) for the show
� Plan to hold pre-show training sessions for ALL booth staff - starting at least one month before the show

Trade Show Tip #6

� Exhibit Hall Reception, Welcome Reception, Special Events, Cocktail Parties, Launch Events & Attendee Parties are all examples of networking events that will be held during a trade show; Make sure to do a little research and find these opportunities ahead of time and add them to your booth staffer�s schedule

� Why is it important to network?

� Networking provides a forum where you can Make & Utilize Contacts

� Networking is about getting to know people whom you can help and who can help you

� Create a pool of people and information you can partner with or just exchange ideas of how to directly increase the quality of your product or service, share business opportunities and so on

Trade Show Tip #7

� There are many ways to follow up with the leads from your Trade Shows, you can do this by phone, in-person, by mail or e-mail
� Make sure that your chosen method for following up is prepared BEFORE the show starts and inform booth staff, as well as any other parties involved in the process!

Trade Show Tip #8

� Every time your company exhibits at a trade show, you will learn plenty about what works best for displaying your products & messaging - including learning what doesn't work!

� Retain this vital information by keeping notes on what worked well & what didn�t; also record what you'd like to improve for your next show

� Note: Take these learning lessons in stride, even the most successful exhibit managers face challenges each time they exhibit and continuously learn lessons from their experiences; which are then applied towards improving their exhibiting programs!

Submitted by:

Linda Musgrove

Linda Musgrove, the TradeShow Teacher helps companies improve their Trade Show Results through customized Educational Trade Show Marketing Programs and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment. Visit http://www.tsteacher.com


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