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As the internet grew, the desire of companies to promote their products online grew along with it. Advertising has been part of the internet from the beginning. The internet offers a unique advantage over other forms of marketing. Internet marketing can be targeted at a particular person and their particular interests.

A prime example of this is pay per click advertising. Pay per click advertising (PPC) are text or banner ads placed on websites. Generally they are run by large companies who enter into a contract with a publisher of a website. The large company will sell advertising to people who wish to promote their products. These ads will be displayed on websites and blogs, as well as some web-based email programs.

The important aspect of this advertising is that the ads placed on the websites are related to the content. For instance, a website on plasma TVs would have advertising for stores that sold plasma TVs or provided you with more information. These targeted ads guarantee that the ads are being directed towards someone who has an interest in that particular product. That is a huge advantage over other forms of marketing, which have to rely on generalized trends to know, for instance, during which television program it is best to run ads for plasma TVs.

Website and blog owners are happy to put these ads on their sites because they also receive a payment each time someone clicks on the ad. Many web designers are using what is known as search engine optimization to set up websites that are likely to rank high in the search engine ratings and also that will provide them with ads that are targeted towards high paying keywords.

The number of blogs are increasing daily and there is a growing trend to rely on bloggers to advertise for a company. There are several sites that will pay bloggers to write about their product. Bloggers who have a high readership will often be contacted by companies asking if they will review their products on their blog.

Internet marketing is also directly tied to e-commerce, which is the selling of goods online. Many stores will now direct their customers to internet-only specials, online customer service, the web address when they can purchase an item the store does not have in stock.

Internet marketing is just one more way for advertisers to let people know about their products. Internet marketing continues to grow each day and shows no sign of slowing down.