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A newsletter is a powerful medium to use to keep your presence known to maintain your clients, as well as to attract new ones. However, newsletters are just too costly to produce. Not only is it time consuming, but newsletter printing is just expensive. In addition to its size being the same as that of a standard letter, the cost of mailing it is also the same rate as that of a regular letter.

That is why there are ways to reinvent things to fit both your needs to come up with quality marketing materials and your budget limitations.

And big surprises do come even in small packages. The biggest surprise nowadays is the reinvention of newsletters. By making your newsletters fit a conventional postcard printing project, not only is it a smart move, but a practical alternative as well.

How do you turn an 8.5 x 11 size newsletter into a postcard? More importantly, how do you fit everything you have in a newsletter into the size of a postcard?

Here's how:

First of all, your front cover will hold your nameplate, including a defining phrase and mission statement, your lead article, contact information, as well as a space that will have your mailing label and postage data.

Your second side, on the other hand, will highlight two more stories and a sidebar.

Both sides will have a header with the date of the publication, the volume and issue number, and the publisher's name ' just like a regular newsletter would have.

The size of the postcard printing newsletter means that in contrast with the regular newsletter, the postcard version can only have three stories at a time. However, in addition to your postcard newsletter having features or news stories that are appealing to your readers, your postcard newsletter still provides one significant purpose ' to act as a marketing representative for your business.

But what is so interesting about this postcard printing project is that you have a print marketing material with the same effective features of a newsletter, but at costs that are way cheaper. Even the scope of your postcard newsletter saves you time and money because you don't have to come up with as much content as before. You just need at least 300 to 400 words for your postcard printing articles.

More importantly, your postcard newsletter provides your target audience with a way to be connected with you. At the same time, your postcard newsletter provides you with the capacity to become more credible and community conscious, hence, more attuned with your target clients' lives.

Bottom line: with a postcard newsletter as your marketing tool, not only do you have something that is cost effective and easier to print, you can now have them produced more frequently. Now, you don't have to stress yourself every time you have to come up with a marketing material. Your postcard newsletter can be printed every month, every quarter, or even week if you need to. You become more memorable, and at the same time, recognizable to your prospects.