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Affiliate Marketing: Characteristics Of A Good Affiliate Program

Affiliate Marketing has developed into an Internet marketing specialty. Not everyone can do it effectively. It�s not real hard, but it is tedious work and requires some attention to detail. The best affiliate marketing programs all have certain characteristics that make them successful. Here are a few of the most important characteristics of an affiliate marketing program:

Pays monthly - This is a big one. If you don�t pay often enough you�ll lose affiliates and you can�t grow without affiliates.

Pays generously - This is perhaps the most important determinant of whether an affiliate marketing program will succeed. Pay your affiliates well and they will stick with you. Don�t, and they will leave.

Two-tiered structure - Two-tiered affiliate programs are under rated, but the best affiliate marketing programs pay people for recruiting other affiliates. The second tier doesn�t have to be much. It can be about 10% or even 5% of the affiliate commission (which I highly recommend be about 50% for most products), but at 5% of the affiliate commission your affiliates will recruit others to join their sales team and you will succeed all the more.

Provides support materials - Banners, sales pages, other resources. Whatever will help your affiliates be better affiliates, that�s what you need to do. Support them and they�ll support you.

Communicates with affiliates on a regular basis - Really. Don�t leave your sales team hanging. Either write a blog just for your affiliates, start an e-zine just for them, or both. But you have to communicate with them on a regular basis so that they don�t feel abandoned.

Offers specials - Every now and then you need to run a special, or a contest. This is motivational. It gets people excited and motivated, excited affiliates work harder to sell your products.

If you want your affiliates to be successful, you�ve got to give them the tools to do so. Otherwise, they will abandon you like a sinking ship and you�ll be left selling your own cold, stale products.

Submitted by:

Nick Stamoulis

Nick Stamoulis and Brick Marketing provide companies with Internet Marketing Services. He writes daily in his blog the Search Engine Optimization Journal


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