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Many a small home based business entrepreneur will have spent a lot of time and effort into the creation of a website. Quite obviously it must meet all the requirements that make the search engines give it tops billing, yet at the same time it needs to be user friendly and permit visitors to search for the information they are seeking in a manner that is logical to them ' even if this might differ from the way that search engines would evaluate your site.

Consider the multi level marketing (MLM) associate who is selling washing machines and dryers as part of the appliance package she or he is listing and it becomes clear very early on that consumers want to start out with color choices and size as well as pricing information and then will backtrack from there to get into the natty gritty that speaks of water volume, electrical usage, and so forth; in short, all of the data that the manufacturer will send along in the somewhat misguided attempt to help you sell the product more efficiently.

Stickiness rounds out the website design and it is the smart web based entrepreneur who knows that games, fun facts, trivia, and newsletters are all part of the experience that will keep a consumer who might not (yet) be in a buying mood nonetheless coming back to the site time after time. Yet did you know that affiliate marketing offers attractive revenue enhancements to your main lines of income?

For example, as you might be marketing the washers and dryers, why not become affiliated with a company that services them or one that sells product protection products? In the same vein, you might find that affiliating yourself with a big box home improvement store will make you quite a bit of income, since many a consumer does not want to place a brand new washer and dryer into the same old tired laundry room, but perhaps might do some painting, wallpapering, or other remodeling.

The nuts and bolts of affiliate marketing are surprisingly simple: find vendors which are directly related ' but not in obvious competition with ' the products you are selling. Learn about their programs and find those that appeal to you and promise a fair remuneration structure. Next, you will sign up with the vendor and within a short period of time have access to text links, banner ads, and sometimes even search boxes that will make it easy for consumers to pick and choose from affiliated products.

Whenever a consumer visits one of the vendors with whom you have affiliated yourself and makes a purchase, you will be paid a percentage of the sale. The more traffic you drive to these vendors, the more money you will make. The more different vendors you sign up with, the more opportunities for affiliate marketing income you are setting yourself up for.

All the way around, affiliate marketing offers attractive revenue enhancements while at the same time making your site more useful to the consumer.