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If you're involved in a network marketing business and are either buying or generating MLM email leads, you may be making some big mistakes that are costing you more money than you realize. Many network marketers are quite simply dropping the ball when it comes to following up with leads, and unless you have a system in place for preventing this, you're simply throwing money away.

In this brief article, I'll be going over some reasons why most multi-level marketers are wasting their email leads and how you can avoid this pitfall. Hopefully by the time you're done reading this article, you'll have some profitable ideas that you can begin to apply to your home based business.

When it comes to leads, most network marketers simply send out an email and then never follow up again. This is a costly mistake. It's been proven time and time again that prospects need to be 'dripped on' with follow up messages for several days before most ever make a buying decision. It's a fact that most people know this, however they simply don't have the time to follow up with each lead multiple times.

So now that you know the problem facing many multilevel marketers, what's the solution? Quite simply, the solution is an automated system that will follow up with your prospects without needing you to do any of the work. I know, to some this may sound like a fairytale... however, it is very much something that you can implement in your business to boost productivity and grow your downline at a record pace.

Adding an automated follow up system to your business, such as an email autoresponder series, will make a dramatic difference in the amount of leads you'll eventually enroll as members of your organization. I highly recommend that you start automating the process of following up with your MLM email leads and I'm certain that you'll see a dramatic difference in your results.