| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us |
This site is an archive of old articles

    SEARCH ARTICLES
    Custom Search


vertical line

Article Surfing Archive



Boost Your Bottom Line With A Power-packed Headline - Articles Surfing

There's an old saying' curiosity killed the cat. Let's face the facts; cats aren't the only creatures that get sucked into whirlpool of curiosity. Everyday we find ourselves bombarded with moments of curiosity. The best example' headlines!

Headlines either suck us into their vacuum or repel us instantly. How many times have you picked up the newspaper and found yourself scanning the pages because a headline caught your attention?

Marketing experts know that headlines are just as powerful in their direct mail campaigns as they are on the front page of the newspaper. The difference? 'attention getting headlines on your postcard or flyer make money!

What does it take to create powerful headlines?

3 Foolproof Secrets for Creating Power-Packed Headlines

1. Telegraph the Offer

This might be a little tricky to pull off, but the secret is to present your offer in a way that screams, 'Read Me!' without giving away the guts of the offer. You should focus on one feature of your product or service and come up with a snappy statement that raises the reader's eyebrows.

A company that sells bread makers may use a headline like this' 'Never Buy Another Loaf of Bread!'

2. Emphasize the best Aspect of the Offer

What is the most attractive feature of your product or service' price, time-saving, quality, uniqueness? You can use this aspect to come up with a unique headline that wows the reader into investigating further.

A cleaning service may use a headline like this' 'What Could you Do With 520 Extra Hours This Year?'

3. Target the Reader

If feels great when your unique niche is recognized. Know who you're talking to before you write the headline. When your reader feels like you know who they are, they'll be more likely to read on.

Do you have a mailing list of working women? Use the words they will identify with' career or working woman'. in your headlines.

Use any one of these techniques to increase your profits, or incorporate all three to skyrocket your next direct mail campaign! ' not to mention saving big bucks by not having to hire a copywriter.

Submitted by:

Allyn Cutts

Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.



        RELATED SITES






https://articlesurfing.org/marketing2/boost_your_bottom_line_with_a_powerpacked_headline.html

Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).










ARTICLE CATEGORIES

Aging
Arts and Crafts
Auto and Trucks
Automotive
Business
Business and Finance
Cancer Survival
Career
Classifieds
Computers and Internet
Computers and Technology
Cooking
Culture
Education
Education #2
Entertainment
Etiquette
Family
Finances
Food and Drink
Food and Drink B
Gadgets and Gizmos
Gardening
Health
Hobbies
Home Improvement
Home Management
Humor
Internet
Jobs
Kids and Teens
Learning Languages
Leadership
Legal
Legal B
Marketing
Marketing B
Medical Business
Medicines and Remedies
Music and Movies
Online Business
Opinions
Parenting
Parenting B
Pets
Pets and Animals
Poetry
Politics
Politics and Government
Real Estate
Recreation
Recreation and Sports
Science
Self Help
Self Improvement
Short Stories
Site Promotion
Society
Sports
Travel and Leisure
Travel Part B
Web Development
Wellness, Fitness and Diet
World Affairs
Writing
Writing B