| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us | |
Custom Search
|
Article Surfing ArchiveBoost Your Bottom Line With A Power-packed Headline - Articles SurfingThere's an old saying' curiosity killed the cat. Let's face the facts; cats aren't the only creatures that get sucked into whirlpool of curiosity. Everyday we find ourselves bombarded with moments of curiosity. The best example' headlines! Headlines either suck us into their vacuum or repel us instantly. How many times have you picked up the newspaper and found yourself scanning the pages because a headline caught your attention? Marketing experts know that headlines are just as powerful in their direct mail campaigns as they are on the front page of the newspaper. The difference? 'attention getting headlines on your postcard or flyer make money! What does it take to create powerful headlines? 3 Foolproof Secrets for Creating Power-Packed Headlines 1. Telegraph the Offer This might be a little tricky to pull off, but the secret is to present your offer in a way that screams, 'Read Me!' without giving away the guts of the offer. You should focus on one feature of your product or service and come up with a snappy statement that raises the reader's eyebrows. A company that sells bread makers may use a headline like this' 'Never Buy Another Loaf of Bread!' 2. Emphasize the best Aspect of the Offer What is the most attractive feature of your product or service' price, time-saving, quality, uniqueness? You can use this aspect to come up with a unique headline that wows the reader into investigating further. A cleaning service may use a headline like this' 'What Could you Do With 520 Extra Hours This Year?' 3. Target the Reader If feels great when your unique niche is recognized. Know who you're talking to before you write the headline. When your reader feels like you know who they are, they'll be more likely to read on. Do you have a mailing list of working women? Use the words they will identify with' career or working woman'. in your headlines. Use any one of these techniques to increase your profits, or incorporate all three to skyrocket your next direct mail campaign! ' not to mention saving big bucks by not having to hire a copywriter.
RELATED SITES
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved). |
ARTICLE CATEGORIES
Aging Arts and Crafts Auto and Trucks Automotive Business Business and Finance Cancer Survival Career Classifieds Computers and Internet Computers and Technology Cooking Culture Education Education #2 Entertainment Etiquette Family Finances Food and Drink Food and Drink B Gadgets and Gizmos Gardening Health Hobbies Home Improvement Home Management Humor Internet Jobs Kids and Teens Learning Languages Leadership Legal Legal B Marketing Marketing B Medical Business Medicines and Remedies Music and Movies Online Business Opinions Parenting Parenting B Pets Pets and Animals Poetry Politics Politics and Government Real Estate Recreation Recreation and Sports Science Self Help Self Improvement Short Stories Site Promotion Society Sports Travel and Leisure Travel Part B Web Development Wellness, Fitness and Diet World Affairs Writing Writing B |