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Using mouse mats in conjunction with other marketing strategies can be a very economical and effective promotional tool. By including your logo, a few words about what your company can do for customers and your contact information, you'll be at their fingertips whenever they need what you're offering.

In addition to giveaways at trade shows and conventions, you can use mouse mats as employee motivators, as customer appreciation gifts and to introduce your company to potential clients. Studies show that customers are more likely to remember and have a higher opinion of the companies that give them a gift than those that don't. Remind them everyday how great your company is by choosing promotional printed mouse mats.

Americans are averaging 16 hours of leisure time spent on the computer each week in addition to 25 hours per week working on a computer. That means you have the opportunity to impress upon the average adult American the importance of your business for a full 40 hours per week. There's no other product that will have such an impact.

Not all mouse mats are the same, there are plenty of options and additional features to choose from when shopping for promotional items. There are run of the mill mouse mats, your typical rectangular pad with a colorful design on the fabric top. These are usually the cheapest and hold up under regular use for about six months.

For longer life (more time to impress the recipients) and better results among optimal mouse users, choose a flatter, plastic mouse mat. These can be an exceptional value as well, available for as little as '0.45 a piece. If you'll be sending mouse mats out you can save a bundle by choosing these lightweight mats.

It is imperative you include a few key pieces of information on your customized mouse mats. For starters, you need your logo or identifiable branding graphic. Secondly, if you're mouse mats are part of a particular marketing campaign (holiday themed, new product introduction, etc.) that needs to be very clear. Finally, you need to include instructions for your clients or customers to contact you. This can be an internet address, phone number or physical address.

If you are a reseller and would like to encourage customers to order online, you can include a promotional code on your mouse mats to offer a discount or freebie for online orders. Not only will your customers be more inclined to visit your site and order something if they can save a few dollars but they'll spend more money knowing a savings is coming their way. You'll be reminding them of this each time they sit down at their computer and begin to work or play.

In addition to mouse mats, there are sets that include drink coasters, mouse mats with built in calculators and mats that double as post-ready invitations. Take a look at all there is to offer before making your choice. Follow these tips for choosing a mouse mat and business will be just a click away.