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Since the inception of the Internet about twenty years ago, business has developed an all new dimension to its marketing. This is very convenient and lucrative, considering that online users from all over the world make up a significant portion of the community that online business marketing targets. Today, most of the people in the world interact and shop online because of its ease and quick turn-around. Internet marketing takes advantage of this reality to make everyone's lives better.

Business marketing and web marketing are the two main forms of online business approaches. When it comes to business marketing, advertisements and promotional emails are the two strategies that individual businesses use attract online customers and increase web traffic to their sites. The greater the traffic, the better the business.

Web marketing, on the other hand, utilizes search engines to draw in online customers who are searching for particular services. These search engines provide customers with a constant means of availability and support through specialty cataloging where lists of multiple sites offering similar services are created via key word assimilation. In this way, customers seeking those particular services have at their disposal a plethora of valuable resources, and, as is the case with business marketing, an influx of website traffic is increased on a daily basis.

Websites are virtual billboards posted along the cyber highway of the Internet for all to see. These billboards lead customers easily in the right direction so that traffic remains consistent at all times. That's why billboards are intended to focus on attracting customers without much of an effort, so they really don't need to be found or are difficult for online shoppers to see. Free membership is a common feature with many online businesses so that customers find items easily and without the aggravation of 'red tape' or unnecessary fees. Again, the more convenient and easy (not to mention less expensive) shopping is for customers online, the better the business.

However, because of the ongoing competitiveness, virtually thousands of sites exist offering similar products and services. The key, then, is to have a site that will stand out among this crowd and draw in the shoppers. Specific marketing is one way to do this, as the particular is more attractive over the general because the latter tends to have a mission that is not well-focused. Many of those seeking services are looking for the particular, so they see specific marketing as preferable to their needs. Pay-per-click advertising allows website payment based on the number of searchers who click on a site's banner or link.

Affiliate marketing is another common strategy, not to mention one of the oldest methods used online. This concept is based on the 'buddy' system whereby business websites are associated with others sites in the same or a similar field of service. Business websites pay each affiliate a certain percentage or amount for each click rerouted to them. For this reason, affiliate links listed on any webpage should be tightly related to enhance search engine applicability.