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Advertising and marketing are essential business promotion strategies to ensure business growth and future success. This article discusses various strategies and tools for promoting a business with a focus on printed materials.

Flyers

Flyers are one of the most cost-effective ways of advertising or grabbing the attention of your potential customers. Flyers can be easily distributed in streets, under doors, or given away at events. They are commonly used for launching new products or services or simply to inform the customers of up and coming special offers. They come in vaious sizes, ranging from CC (credit card size) to A4.

Leaflets/ Folded Leaflets:

Leaflets make great marketing tools and can be used in your advertising campaigns effectively. They are comparatively inexpensive and easy to distribute, and are often used for bulk mail outs across a town or city. They offer a professional way of presenting information in a neatly structured way. Often used by fast food establishments and restaurants.

Posters

Professionally designed posters, if placed in public areas can draw the attention of passers by. Posters with catchy text and bright graphics based on the theme of your business help to seize the attention of the readers and help with brand enhancement.

Stickers

Promotional stickers add something extra to your advertising campaign. They come in various shapes and sizes and are a great promotional tool.

Invitations

Invitations can play a significant role in launching a new business or to celebrating a milestone or anniversary of the company. A professional invitation with good design and layout not only reflects the image of the organisation but also help to build credibility. Invitations are a perfect way of informing your existing customers about up and coming events.

Postcards

Postcards are effective marketing tool. They give a visible representation to your message and brand, normally sent without an envelope. With the introduction of variable data you can now customise your postcards with you customers name, address and message printed on the card saving you the time and providing that professional edge.

Brochures

If you have a range of products a brochure is a necessity to impress your potential clients. A quality brochure can put your company above the competition, enhancing the image and reputation of the company.