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Just as businesses used to be on the look for creating a network among local businesses to improve relationships, the global market has changed the landscape, requiring businesses to look around the world for network marketing opportunities. While marketing to a global audience may not be in the best industries of every business, those that sell products online have found it vastly increases their customer base. They have also found it can help them achieve their sales goals and by creating an online network, it can also improve their opportunities.

Even the professional marketing companies of 10 or 15 years ago have had to learn a new aspect of internet marketing. It used to be fairly easy to design a marketing product representative of a business's expertise and send it out to companies that may have a use for their services or products. If the marketing piece was interesting enough, even if it did not spark immediate sales, it stayed in the minds of the recipients and when they needed the service, the company would get the call.

Back in the mid-20th century one of the most often used marketing techniques were small, desk top calendars with a company's name and logo. They were used by insurance companies, pharmacies and many other industries as a means of giving the public something they could use all year while keeping their name visible. One of the challenges companies face with internet marketing is the opportunity to provide something potential customers can use for an extended period and keep their name in the spotlight.

This is where web logs, electronic magazines and electronic newsletters began to make their appearance as well as free web content for new businesses. While sending marketing pieces to companies remains a popular option, reaching more customers is the goal. Offering timely, usable information to industry-specific companies can be one method of getting the company's name in the light on a regular basis. While monthly newsletters are common, weekly newsletters that contain less information are becoming more popular with the recipients.

Web logs, better known as blogs have begun to take on a marketing life of their own with companies paying people to visit certain blogs and write information beneficial to the company. There have also been individuals that began a blog about a specific subject and generate a large following with visits registering several thousands every day. When companies see this, if their product is related to the blog they may be induced to advertise on the site to let interested persons know about their services.

For example, a person who writes about sports in general or about a specific team and generates a lot of interest, companies selling sports equipment may benefit by advertising on the individual blog as its readers are obviously interested in sports. By focusing their marketing efforts to a target audience, they can realize a better return on their investment in their internet marketing budget. Some companies have even started their own blogs to offer information about their products to an interested internet public.