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Get a marketing material that works 365 days a year. With calendar printing, you can imagine your brand atop at your client's desk or your images of products hanging on his wall everyday for a year. Just think about all the serendipitous moments he might chance upon your calendar while he makes important decisions, including where to get goods or services your business offers.

Picture all the people who go in and out of his office, occasionally glancing at the calendar, perhaps to consult the date for their availability or to just looking around and letting their eyes wander.

But getting your calendar hung on the wall or displayed on the table takes a bit more motivation that you may probably imagine. It also takes a good design, functionality and durability, and combining them all together for a successful and effective calendars.

The following are tips on calendar printing and how you can more or less, familiarize yourself with the process.

1. Concept

' Customers are looking for benefits and services. Although the calendar is already functional on its own, it will be more effective if it is value-added. Place advise, tips, and reminders on your calendar that is specific to your industry.

' A flower shop may place a sheet of stickers that has one for birthdays, anniversaries, and other special occasions, a pest control service might want to place reminders when it is time to fumigate.

' The calendar may also include a small portion for monthly trivia, or feature an event that will be held that month.

2. Design

' Feature photographs or images with human interest. Use pictures that remind your clients of the benefits of your products. A dentist may show a picture series of people with dazzling smiles, furniture business may show a man lying comfortably on a sofa in one page, or a woman taking a bubble bath in the bath tub, etc.

' Avoid showing nothing more than your company logo, it is too obvious, but don't forget to include it in the design. Subtlety is a key.

3.Paper Material

' Calendar printers often would give you a choice of different paper materials and finish. The coated paper with normal use should last you a good long year and maybe more.

' Choose a gloss finish or a matte-finish over the UV coated one. The latter may look better, but a gloss or matte can be marked with a ball pen or a permanent marker. This will allow your client to mark their special dates.

4.Marketing Strategy

' Although the calendar is a good bet for marketing investment, remember that it should be supplemented with other advertising materials. Marketing materials should be integrated with a good marketing strategy.

' They should be used to strengthen these different advertising tools. A flyer may say how a minimum purchase will entail a free calendar and the calendar may point to a website for more information, and a website may offer to mail a free catalog that may also be useful the whole year round.

5.Information

' The calendar should have a lot of space towards the end for information. Write a good copy that explains the benefits the business can provide the consumers. Make your information authoritative; include studies and data when applicable.

' Also, point them to the direction of where they can get more information, ideally, the website. Include the store information, and contact details.

Calendar printing is a good investment. It is functional, long-lasting, and has the potential to reach a lot of people. Have a calendar printed and get your business remembered even on those ordinary days.