Article Surfing Archive

You want to know if Pay-Per-Click really can increase blogtraffic? The answer is: Yes, it can. Thanks for reading thisarticle. Have a nice day.

Wow, wouldn't it be great if the answer really was that easy?Of course pay-per-click is a great way to get a new pair ofeye-balls in front of your world-class blog, but it's not aseasy as depositing some money into a PPC account and thenwatching your traffic counter spin out of control ten minuteslater even though Google's web site claims that their GoogleAdWords campaigns can deliver results in an amazing 15minutes!.

With a new blog appearing on the Internet every 7.8 seconds,you've got to have a solid PPC strategy to win the hearts andminds of the people who are looking for a new blog to identifywith. PPC is a strategic investment and, like all strategicinvestments, it requires expertise and knowledge of how thatinvestment works.

The first barrier to running a successful PPC campaign ismoney. If you are looking to buy traffic for any of the "hotproperty" key words then you might end up paying as much as$5, $10 or even an unbelievable $50 per click. At those pricesyou'd better be running a blog that has a great monetizationpotential or you could find yourself in the red at the end ofthe first day. Of course, there are words available for as lowas a dime, and many of those words COULD be as valuable as the$50 ones if you know how to pick them.

The next obstacle to success is space. When you have a PPC adrunning, you have a limited amount of space (words) availableto sell the person on taking the time to click. What you arereally doing is running a tiny little classified ad, so thatad better be working overtime to draw visitors to your homepage.

Speaking of home page, that just happens to be your nextissue. Once your classified ad entices someone to click, wherewill they land? Your landing page is your blog's salesperson.It needs to seduce the visitor into wanting to read more. Ithas to tease them with the wonders of your blog and show themjust enough to make them want to jump in and read it all. Justpointing someone to your last blog entry may not do the trick.You've got to make a sales presentation.

Trial and error is a wonderful teacher but if you're payingfor the tuition on a pay-per-click basis then you should firstinvest in some knowledge and experience from someone who isalready running successful pay-per-click blog trafficcampaigns. That way you can avoid what doesn't work and zeroin on what does. The actual truth is: You're going to pay forthat education either way. You'll either invest a lot of moneyin bad PPC campaigns until you get it right, or you'll make arelatively small, one-time investment to learn from a pro.It's your money, so spend it wisely!