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Subliminal advertising is considered to be the most powerful representation of ideas that appeals to the emotional and unconscious mind. It is a response to a stimulus unknowingly. Normal level of thinking is not enough to perceive such advertisements as they are designed by experts, who have studied the psychological reactions of people to different factors, that they exploit. These advertising slogans help in creating a spectacular spark in our subconscious mind. Alarmingly, each of us is engaged in a deceptive subliminal advertising without our intention. These advertisers tap our subconscious mind finally controlling us.

Subliminal messages in advertising have little chance of being perceived as such. Such messages are being expressed below the human threshold, and are being registered at the human subconscious level. Both good and bad messages can be carried in this way. Subliminal advertisements are usually played between movies. The mind is suddenly being shifted to another level while seeing such commercials. A sudden stimulus might occur in the subconscious mind that is being recognized only much later, till which time it has had its desired effect. Commercial advertisements usually seep into the perception unnoticed. They condition us without our being aware of our thinking being modified. This unnoticed provocation motivates us silently to purchase those products. The messages are camouflaged tactfully deep inside the advertisements.

Subliminal advertisements pop up within a second and they disappear at the same instance. The subconscious mind is capable of capturing the images that appears even in a fraction of a second. There is subliminal software to perceive those things that have never been experienced before. Such software teaches the subconscious mind to admit only the truth. The false signals will be inactive in the mind, and only the active ones remain.

Advertisements are initiated to grab a share of your mind. A desire can be stimulated that may register on your subliminal mind. Embedded messages are not present in all advertisements, though, and there is no way of finding out if an advertisement is concealed with subliminal perception. Studies have proved that such hidden perception has the ability to affect individual behavior. In certain cases, it has proved effective in even enhancing memory. These messages unknowingly travel through the reasoning ability and move straight into the subconscious mind.

There are laws that restrict the use of subliminal advertisements. These acts are, however, not powerful enough to control the big advertising companies from producing such advertisements. The only option left with people is to be aware of advertisement secrets. There is still no optimal evidence of any company promoting subliminal advertisements, and in itself it cannot be said to a bad thing.

Studies have proved that people are responsive to subliminal sounds too. Sounds create a significant impact on the subconscious level that we tend to remember after a long time. This same theory can be put in on explaining subliminal messages. Human eyes are very sensitive to any color. Bright colors can be easily captured within seconds and passed to the brain.

While watching films, or browsing the internet, we are always prone to such advertisements. Being aware of the scientific theory and advertising tactics will help us. Bringing our mind to a control by making it adamant to such subliminal advertisements is the only way of rescuing it from their effect. Keeping away from subliminal advertisements is not possible as it may pop up at any time, on any screen. Diverting the mind completely to something else is perhaps the ideal way of deleting the ad from the mind, but is it really possible? Give it a deep thought.