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If you are a loan officer or a mortgage broker, it is very important to exercise every marketing tool available to get your message in front of your customers.

This is especially true if you are licensed in several states. If you work out of Phoenix Arizona, it is difficult to relate to a potential customer living in Fargo North Dakota.

This is where the internet comes into play, and you don't have to have a degree in computer science to utilize it to your advantage.

Customers like to put a face with a name, but e-mailing family photos to your customers is probably not such a good idea.

This is where your own personal blog comes in.

Like I said earlier, you do not need to have a degree in computer science to build a blog. In fact, it is quite simple, and only takes about five minutes to build. And best of all, most major blog web sites allow you to build your blog for free.

These sites are very easy to find on major search engines. You can set up your own URL name, and there are many templates to choose from to match your personal style.

On your blog, you can have a picture of your self and a brief biography to allow customers to get to know you a little bit. You can also list your products and services and how they can benefit your customers.

Once finished, you can add your blog address to your outgoing e-mails so people can click and have an opportunity to get to know you better. It is a great conversation piece as well. People are wowed by this stuff.

You can also put your blog address on your business cards and end your conversations with potential customers by asking them to visit your blog.

Whenever you give someone your phone number, you can have them write down your blog address as well.

A personal blog will definitely help your customer find the comfort level they are looking for with you. And best of all, they are as much fun as they are invaluable to your business.