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A newsletter has become one of the fastest growing marketing tools in the business today. You know why? Because a newsletter, in addition to marketing your business to your prospective clients, contains valuable information that focuses on the interests of your target audience. They are effective marketing tools because people tend to read and keep them on the basis that they have information that they can use as reference later on.

We could then transfer the newsletter's popularity and effectiveness to your catalog printing project to make it more attractive. Your catalog printing project can be made simple and direct, as well as contain useful information that answers the needs and wants of your target readers. Here's how:

Create a name for your catalogs.

A newsletter generally has a name that reflects the personality and image of your business. The name usually suggests what your catalog printing project would have in store for your target readers. And don't just create any name that you fancy; come up with something that would more than likely attract the attention of your target audience to your catalog printing piece.

Include all your contact information.

Just like a newsletter where you have the box containing the editors, writers and the telephone numbers and address, your catalog printing project should also have all possible contact information on your business so as to make it easy for your target readers to quickly get in touch with you.

Include contact information such as your address, telephone and fax number, your mobile phone number, an email address, and your website URL. Put them in display in an area where they could be easily seen by anyone who reads your catalog printing project. In fact, put them in more than one place for more visibility.

Include a catalog section where you can say your sales pitch.

This is the section where you sell your products and services aggressively. This is your space for telling your target readers what's in store for them with your company. You can include an introduction, or a featured product or service, and even a new item in your list.

Write enough content to maintain interest.

Your catalog printing project should have enough articles and features that would maintain the interest of your target readers. Include articles, editorials, features, commentaries, Q & A's, and how-to's. These would help your catalog printing project become a keeper with your target readers.

Provide an offer that your target readers are hard put to resist.

Every marketing strategy includes an offering that will create an action on the part of your target readers. So should your catalog printing project. Offer something free; that would definitely get your target readers running for the phone to call you.

Don't use an envelope.

Totally eliminate the chance for your target readers to decide whether they should open your envelope printing piece or not. Mail your catalog printing project as it is.

In addition:

Your catalog printing project should also have consistency throughout the pages. Try to focus on one theme only. Don't confuse your target readers with too much information on different topics. You can always save them for your next catalog printing project.

Moreover, make your catalog printing project withstand multiple handling because believe me, you'll definitely be passed on to a lot of hands if you have valuable information inside.

And don't forget to maintain a regular schedule for mailing your catalog printing project. This way, your target readers would then start to look forward to receiving your catalog printing project every time.