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If you are involved in e-mail marketing, you shouldn't only use e-mail alone if you want to be successful. The web pages people land on when they click through the link in your e-mail are extremely important. If this landing page doesn't get people where they want, it is pointless to direct them there.

There are a few things you want to remember when creating your landing pages. You don't want to send them to your home page only. Of course, this is the easiest thing to do, but it usually isn't the best. If the product or service you are selling isn't even on your home page, what is the point? You don't want to make people search for what you have told them is there.

It is really important that you are not redundant. In other words, don't have a landing page that tells them the exact same thing that the e-mail told them. Your readers should be sent directly to the next step from the email.

When writing a good email, you get your readers' attention by telling them about something, and then setting them up to want to find out more. They are intrigued to click through to your call to action. However, if the call to action doesn't match what they will find when they get there, it is pointless. If the call to action says to click there to learn more, they should find more information when they get there. If it says to click there to order now, it should take them where they need to go to order. It is o.k. to include multiple calls to action in an email. Just be sure that all of your call to actions lead down a path to the end goal.

You want the look and feel of the page to be consistent with the email. You can test this to see if it increases your responses. This does create a seamless experience, so I strongly recommend this. You can have simply the same image on the landing page and in the email. This quickly lets readers know they have been directed to the right place. There is no question and no confusion.

Think of the email message as a starting point, and the landing pages as stepping-stones towards the end goal. Readers don't want to go from page to page to page, however, so don't have too many landing pages, or you will lose them. Be sure you have a route in mind so you know what your readers should do. If you don't know, how will they?

Now that your path is set, you certainly don't want to distract them with other things that aren't relevant. Third party web sites are a good example of a distraction. It is really easy to agree with all of these tips, but much harder to implement them. However, if you want to have a successful business, it is well worth it. Definitely give it a try, and see what it does!