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Nowadays, you do not have it if you are not well-versed with technology. I mean, almost everybody wants to be tech-savvy. And this definitely applies to catalog printing, brochure printing, or any other material you need to be printed. If you want your catalog to look its best then you should consider not only the catalog printing company but also the catalog print technology you're going to use. The end result is the be-all and end-all of all full color printing companies.

As catalogs are the most affordable means of marketing your business, it does not mean that it should also look like they came from somewhere outback. Your catalogs should look presentable, professional, and most especially, very advanced and chic- with almost all the colors of the rainbow in it. Here is where technology comes in. Technology makes everything happen. Technology is THE guy for the job. Without it, your affordable and budget-wise catalogs will definitely look just like that: according to budget.

Here are two of the breakthroughs for full color catalog printing:

On Demand Digital Full Color Printing

When we say full color printing, it is definitely not one or two, but four or more colors used for your catalog order print. It is the traditional and technology rolled into one. You still have quality catalog prints that are the same as that of the conventional offset printing; however, you are using full color catalog digital technology to create a more efficient workflow and faster turnaround. So if you are the traditional type and anything new doesn't sit well with you, then here is one technology that will definitely suit you.

Just recently, Kodak was awarded the Best Show Award in the Process Color Digital Printing Equipment category for their Nexpress M700 Digital Color Press. With the Nexpress M700, catalog printers are now able to provide their clients with short run color, web to print and variable data services. In addition, this new technology is very ideal for clients who are more inclined to mix both the conventional way of catalog printing with the new. It is like a fusion of the old and the modern.

Printing with Hexachrome

If you are the kind of guy where colors matter so much then Hexachrome printing is the ultimate solution that you have been looking for. You want accurate colors? Hexachrome printing. You are having problems getting the right color to your catalogs? Hexachrome printing. It is a six color catalog printing technology that uses pantone to correct inaccuracies. Aside from the four color inks, Hexachrome added two more: green and orange. You not only improve your four color inks, but the details in your colors are more precise and realistic.