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If you own a web site yourself or know someone that does, you are probably familiar with the importance of internet marketing tools. The site may have a professional design, quality product or service, great content and functionality, but if the right internet marketing strategies are not utilized, your site may not be attracting the key to real success, highly targeted traffic. Getting a lot of consistent traffic has very little to do with the web site itself, but rather how the sites owner or webmaster choose to advertise the site. There are hundreds even thousands of sites competing on the web today, so you must use the most effective internet marketing tools to achieve targeted results.

There are many different internet marketing tools that can be used effectively, all of which are designed to increase your web sites traffic. Simply put, you must find a way to get people to your site. Put yourself in the "shoes" of your prospective visitors and clients. "Where do they go to do web searches?" is a key question that must be answered and can be quite simple to answer, the search engine. The webs most popular sites are search engines and portals, therefore, you should focus your internet marketing efforts to the search engine.

When surfers browse search engines, they will be more inclined to view a site placed high on the search engine, as opposed to a site with poor search engine placement. With that in mind, you must use the correct internet marketing tools to build a strong (high) search engine ranking. This is where the term Search Engine Optimization is derived from. SEO, as it is called commonly, is a set of methods and tactics aimed at improving your search engine ranking and the visibility of your site in search engine results.

Search engines index sites in several ways, one of which is by looking at the keyword density of the web site, or the sites content. Content alone, is one of the most valuable internet marketing tools to utilize. If your site has excellent relevant keywords aimed towards achieving a high search engine ranking, as well as providing valuable information, you can expect a high search engine position. But because of the high competition of web sites using the same internet marketing methods, you must continuously find new and better ways of attracting targeted traffic.

Today, one of the most popular and effective internet marketing tools is the use of Pay Per Click advertising. This method involves bidding for a particular keyword in a specific search engine, the search engine then compares the bids of all the merchants for that specific keyword, and the highest bid gets the top placement for that specific keyword search. For example, if you bid $.75 and a competitor bids $.73, you will be awarded the higher position. This internet marketing tool is being utilized by thousands of web sites on hundreds of PPC search engines. Google Adwords, Yahoo Overture, and the new MSN Adcenter are the three most popular sites who offer pay per click ad services today.

Content and pay per click advertising are just two of many internet marketing tools that you can utilize to improve your search engine optimization and achieve high web site traffic. There are literally hundreds of other techniques and methods, both free and paid, that you can use successfully to increase your sites visitors and profits. Internet marketing tools are the true key to SEO and generating profits in the highly-competitive online business battlefront that we call the Internet.