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You may know this by now, but I will tell you anyway, website visitors are hard to find. If you know you ARE getting traffic, but no one is calling, maybe your website just doesn't work. Critique your website and identify your website's strengths and weaknesses. These questions will convert visitors into buyers.

Is Your Website Answering Theses 4 Simple Questions Visitors Are Asking?

Question #1: Can you solve my problem?

Remember, someone has performed a search on your key word set and found you. They are very valuable to you. Now it is your job to answer their questions and bring a solution to their problem. This is just one of the reasons why it is critical to select key words that boom, bam, hit the "center of gravity" in your targeted market.

This is one of the reasons why blogs (web logs) are great ideas. A lot of questions can be addressed in a blog over time and the search engines love them. Blogs offer lots of fresh updated content. What more could a Search engine ask for?

Question #2: What do you do?

Yes, visitors are interested in what you do. Talk to your visitor. Use copy that involves them. Like you are talking to them. It's easy. Isn't it? Here's a hint. Slip into your weekend style of storytelling. Get to the point, but with flair and casualness that attracts listeners. Here's an example: you see someone you've not seen in a while and they ask what you are doing these days. Knowing their time and attention span could be brief, you deliver the key points with an anecdote, a comparison, an example--in short, a story.

Question #3: Who are you?

Your visitor wants to know all about you. They want to see pictures of Your company, pictures of your employees and they want to know all your past history and experience. It is your job to give it to them. The best way to do this is to give it up. Let them know what your company looks like. Let them know the experience of your board of directors. This is usually accomplished with an About Us page that is just one click away.

Question #4: Do I believe you and can I trust you?

Let's talk about testimonials. Collect testimonials from both clients and character testimonials from friends. And most importantly the testimonials must be meaningful. For example: "My company grew by __ %" or "My profit ____ in ___ months." Another great way to gain trust is by developing an online relationship With an ezine or an email newsletter. Share regular helpful information and don't try to sell your services. Just inform them on what you have to offer.

So what is your website saying? Is it talking and answering questions? Or is it just sitting there like a bump on a log?