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Email marketing is an important buzzword in e-business today. There are several reasons for this. First, it is a cheap way to get to prospects. Second, it is fast. Promotional messages can be delivered to a number of prospects through email marketing, and delivered fast. Third email marketing is very effective if used well.

Beginning An Email Marketing Campaign

To begin an email marketing campaign, first you need email addresses. Give potential customers the ability to opt-in to email newsletters that you may send. Give them the ability to invite their friends to the email list. You can do this by a simple invite-your-friend link in their email message.

Things To Remember In Email Marketing

Try to gain trust early on in the email marketing process. Make it clear to prospects that you will not sell email addresses to anyone. Also, allow an opt-out option with the email newsletter that you send. Try to gain trust by 'talking' to your customer as you would talk to a friend. Only through trust will your customer get ready to buy your product and you make a sale.

Provide Useful Information In Your Email Marketing Campaign

Useful information is the only reason prospects subscribe to your email marketing campaign. So give it to them. If you sell dog products, explain to your prospects how to keep dogs clean and healthy and the benefits of doing so. Be the expert in the topic you are dealing with. Be willing to share useful tips, insights etc. with your prospect that will endear them to your email marketing campaign. This is essential to get profit from email marketing.

Interesting Subject Lines

Keep your subject lines interesting as well as hard hitting. Your subject lines draw readers to the subject at hand. These same subject lines determine whether your mail is treated as spam. Frame your subject lines in a manner that they are interesting as well as give some information on the subject and arouse curiosity. This ensures that the prospects get to the next part of the marketing message that is the email.

Keep It Short And Simple

This is also called the KISS principle. Use intrigue in the email. Just as the email subject line arouses curiosity in the email, the email should be able to sustain the curiosity. The result should be a curious would-be customer who cannot wait to go from the email to the website where you sell your products.

While you get profit from email marketing, use common sense mixed with marketing acumen for the best results. Endear yourself to customers. This can be done through simple authenticity in all dealings with them. 'Talk' to your customers like a friend throughout the email-marketing message. Use creativity while delivering the message to the prospect. Email marketing is a godsend for small businesses. Use it wisely to spice up business and get those cash registers ringing.