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Landing Pages And Direct Mail: Increase Conversions By Answering Top Three Concerns - Articles Surfing
Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.
Q1. Am I at the correct place?
Q2. Where is the one thing I'm looking for?
So if you have invited your direct mail reader to download a funky new cell phone ringtone from your site, make that ringtone simple to find on your page and easy to download.
If you're offering a free white paper, show a picture of it and instructions on how to get it.
If you're offering a discount that visitors receive by entering a discount code found on the postcard you mailed them, make the place where they enter that code on your landing page impossible to miss.
Q3. Can I trust these people?
For example, would you trust someone who has this headline on his landing page?
"The Amazing Money-Making Secret of a 28-year-old Convicted Felon Who Earns More Money Per Year Than The CEOs of FedEx... eBay... Amazon.com... Time Warner... Apple Computer... McDonalds... Microsoft... Nike... Yahoo... Ford Motor Company... General Motors... and Goodyear COMBINED!'
I'm not making this up. Google the phrase and see for yourself.
Avoid landing page mistakes that arouse suspicion:
Use landing page elements that create trust:
Remember that your landing page is part-two of your direct mail sales pitch. You'll convert more visitors into buyers when you give them what they expect to find, make the process easy and quick, and avoid the tactics used by spammers and scammers.
' 2006 Sharpe Copy Inc.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
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