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If you are anything like me then the thought of sitting down and writing a set of sales emails is a chore that is dreaded. Unfortunately it is one of those jobs that cannot be avoided if you want to take advantage of your email list and use the auto-responder facility.

Psychologists have proved that most sales the first visit to a product landing page. The main task for the landing page is to record the email address of the visitor who has taken advantage of the bonus offering. The aim of the auto-responder emails to to contact the visitor, generate interest and extract the order.

What is the killer content in these emails? You could talk about the weather or your latest hobby, or some other factual topic of interest. This type of email can be important when developing a relationship with your potential customers, but unfortunately they don't convince the reader to order anything.

If you are going to get sales, you need to be able to write hypnotic messages that rake in the cash. This is easy to say but really difficult to do well. You could, of course, outsource this task. Alternatively, you could take the money that the outsourcing costs and retire with it instead! Good sales copy is very expensive!

What is the secret of writing killer emails for your auto-responder, yourself?

Well there is a fool proof three email approach that works in almost every case. The principles are simple and the skill lies in understanding what the goal of each email is. It is important to understand the overall pattern that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a first contact email, one which identifies very clearly what the product features and benefits are. This email acts as a foundation and describes the product in some detail and tells why the reader will not be able to live without the product.

Email 2. The second email is the most significant. The reader has already had the first email that described the product so this email is about removing any barriers to a sale. The simplest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that removes any doubts.

Email 3. This is obviously the killer email that secures the sale. From the previous two emails you have built up a rapport , built an understanding of the product and removed any barriers that prevented the reader from buying. So now it is time to get the order. The best approach is to produce a list of killer bullet points about the product and then to provide a click-through to the product purchase.

In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, write out a list of key bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. Remember that any purchaser has got to be able to see how buying the product will bring benefit to their lives.

The greater the benefits, the greater the likelihood of a sale.

The ability to construct emails for your auto-responder is a good skill to learn as it will dramatically raise your profits. Writing good copy is basically about attention to detail and practise and as long as you follow the basic principles you will be able to write successful and effective copy.

If you want some automated help, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to maximise their impact. If you can lay your hands on any of these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the money to arrive.