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List-Building: The Mindset Factor - Articles Surfing
Let's talk about realizing what kind of list you're building. This is a very, very important consideration. You have to realize what mindset your list members are in.
So, maybe you're gathering an audience for a teleseminar about health and wealth product of some kind, the people you attract will be interested in health and wealth. They probably won't be interested in nonsense. They're not interested in wasting time. Of course, there's no doubt going to be some crossover.
The problem is that anyone who's really interested in health isn't necessarily going to care about the teleseminar's wealth system. Anyone that's interested in wealth isn't necessarily going to care about the teleseminar's health aspect.
What I'm saying to you is, it's not about the people that are the most responsive. It's the about the people that are responsive to a particular offer. Just because they are responsive to this offer doesn't mean they will care about anything else you put out there, unless it has something to do with the list's mindset.
So, the key for you now becomes, don't worry about it, if you're going to do your own teleseminar. Fine. Then, you want to drive people to a squeeze page, to register for your list before giving them the information ' yes, yes, yes. You do want to do all of those things. But if you're promoting somebody else's stuff, don't worry about list building.
The reason you don't want to worry about gathering a list this way is because every road block you put between interested people and buying means you're going to make less money.
If you send them to one of your own squeeze pages first, I'm sorry, but you're going to make less money because only 30% or 40% of the people will put the information into your squeeze page, and not all of those people are even going to put their information into the teleseminar squeeze page. People really don't like to give up their information twice.
I'd say probably 30%, 40%, maybe 50% of those people won't register. So now you've literally cut down your potential income by half by putting that extra squeeze page in front of them. Do you see that?
What I'm saying is, you've never seen me put people through two squeeze pages to get registered for a teleseminar, right?
I usually use a list-building squeeze page, where you insert your first name and email, and then you're immediately sent to a page that gives you the information for the dial-in.
Don't over-think it. My advice would be not to make people opt-in twice.
And remember the kind of list you're building. I very, very rarely cross my ADD list over with my marketing list. ADD people aren't interested in list-building or conversion. They're interested in ADD and sites and products about ADD. Probably most of my marketing list people don't care about ADD. So, I'm aware of that and I treat them with respect.
Once in a while, there will be a program or a teleseminar or something that does cross-over. That's great! But it's very rare. Be careful of the messages you send to your list. Make them appropriate to their mindset, if you don't want people to unsubscribe.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
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