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Make Your Brochures Do More - Articles Surfing
Have you ever heard the rumors that brochures are not anymore the best things that ever happened to the marketing industry? Many would say that a brochure printing project, maybe even a tri-fold one at that, are not anymore effective to get your business the leverage. And that everybody's using it anyway which won't make you anymore different.
So how can you make your brochure printing project become effective despite all the bad publicity? By educating your target readers with a new kind of brochure printing project, that's what.
In order for you to make your brochure printing become effective marketing materials, you need to make it work double time. In addition to just having a brochure printing piece that showcases your products and services, provide your target readers with a brochure printing piece that educates as well.
For one thing, you can pool all the other marketing materials and transfer what makes each one of them effective to your own brochure printing project. Let's start shall we.
A Pocket Folder
A pocket folder is a marketing piece that can work very hard when designed well. Your brochure printing project can also be a pocket folder that can send your target readers the message that your business is here to stay'for a long time.
A template makes it easy for everybody to see your logo and contact information but is different from your letterhead. How this marketing material work is that it will form the base piece, the foundation, for your other marketing documents that will then be inserted into your pocket folder.
A Difference Page
This is where you tell your target readers how your brochure printing project, or even your business, is different from the rest of the competition. If you can, shower your target readers with all the benefits that they would have when they decide to choose you.
Don't just tell them what you do or the features of your products. Tell your target readers what you can do for them instead with your brochure printing project.
A Services List
Here is where you tell your target readers what you do and what you can do for them.
Include case studies in your brochure printing project where you get current clients or even quote industry research that shows how your business has solved an issue or a problem. It would be easy for your target readers to see a concrete example of how your business can help, and to transfer your proposal to solve their own issues.
State a situation, narrow down the problem, provide your solution, and then give them the result.
Include quotes and testimonials from real live clients who actually used your products and services, and got results from it.
While you're at it, why not include a description of how you're going to solve an issue ' show them in your brochure printing project how you do what you do. Include flow charts, graphs, even a checklist of how you're going to give them good results.
Finally, tell them your story in your brochure printing project. Win your target readers' hearts by showing them how your business came to be. Be open, and be honest with your target readers. And surely, you'll get your brochure printing project to be as effective as you want it to be.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
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