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Internet marketing today makes use of videos for a variety of purposes, depending upon the venue. There are several important issues to keep in mind if you are thinking about using videos on your website.

Be sure you know what you want the video to accomplish. Your production will be different depending upon whether you are trying to sell or instruct or simply provide information to raise awareness. Know what you're trying to do before you decide how to do it.

Make your video easy for the viewer to access if you want to sell a product or a service. Signon names and passwords are a hassle for us all. When we're surfing, we quickly move on to another site if what we want to view requires a password or a signon. If you have a really snappy video and capture their interest, surfers will follow through with the signon process after viewing your message.

Experimenting is fun. Be creative and video something new you are doing. For example, a photographer might video techniques for studio lighting combined with unusual angles. They are much easier to demonstrate than to describe. Don't be afraid to try something new and different with your video cam.

Many managers use videos in the workplace for both sharing information and providing instruction. The entrepreneur can also make use of these tools for marketing purposes. Providing information and instruction via internet video, and keeping your URL posted at the bottom of the screen throughout the video will drive traffic to your site, especially if the video is well done and conveys the message you intend about your product or service.

Don't leave any video on your site too long. Even if it's the best one you ever created. Visitors will move on to another site if they have already viewed your masterpiece. It's old hat if they've seen it before, and you could lose return visitors if you leave it up too long. You don't want to risk loss of potential customers and reduced effectiveness of your site for marketing putposes.

Videos are one of the most powerful marketing tools available on the internet today. Learn to create and edit them for maximum visitor draw to your website. You will likely not find any other single tool as critical to your marketing success.