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Aside from letters, one of the most effective marketing campaigns for any business is your postcard printing project, minus all the work associated with developing a promotional letter campaign.

Not only do you lessen your workload with your print materials, your postcard printing project, when mailed in 3 to 8 weeks time, allows your prospective clients to think of you when they need any of your products or service, and contact you to purchase. Your postcard printing materials are definitely hardworking tools in small packages that you can add to make your marketing arsenal a powerhouse.

Over time, your postcard printing campaign can be your most effective hard sellers. However, you need to remember a few things to make your postcards work:

1 ' Don't use paper stock that looks cheap. Your postcard printing project is generally made from small sheets of paper that you need something big to create attraction to them.

Without even resorting to flashy and dazzling images and unusual design, your postcard printing project can be attention-getters on their own right with the help of excellent quality paper stock to write on your postcard printing copy.

In bulk postcard printing projects, the cost of your paper stock is often just a small fraction of the overall postcard printing expense. So don't go stingy on your paper. Go for the excellent grade of paper. Never use cheap stuff if you can afford it.

2 ' Don't use gloss for finish when you're printing your postcards, unless of course you are doing your postcard printing project in full color. You know why? Your glossy postcard printing pieces would get marked, mangled, and scarred when you bring them to the post office to be mailed. One graphic designer recommends a bright-white 80 pound linen stock if you plan to mail your postcard printing pieces.

3 ' Don't get stuck with the standard size of your postcard printing project. If you want to create a sensation with your postcards, go for the biggest postcard printing size you can think of (of course, without having to spend more on postage.) The post office charges not more than 20 cents for a size larger than the regular postcards (which is 4 '' by 6'), mailed first class.

4 ' Use your postcard printing copy to entice levels of readers to your marketing print: a big, bold headline for the 'scanners'; a well written and designed subhead for further readers; and a smart and sharp first paragraph of your copy for the 'keepers'.

The headline would be the first thing to grab your target readers' attention. At first glance, your 'scanners' should be able to take a quick look at your postcard printing material and be able to get the idea right away. If you have something clever to say in your headline then you'll get your target readers hooked. The bottom line for your headline is to compel your target readers to read the rest of your postcard printing copy.

The subhead should be able to entice and intrigue your target readers to learn more. Here is where your target readers evolve from a 'scanner' to a definite reader.

And lastly, your body should only have one goal in mind ' to keep your readers reading.

Creating a successful postcard printing project is easy. With these tips to help you, you'll no doubt be able to develop something that will steer clients to your business.