It is common to assume that you want to advertise to get leads or prospects to look into your network marketing program and potentially have these prospects join your organization.
What is not commonly known to most networkers is that they can maximize their advertising dollars by getting their money back either when their prospects join or do not join their program.
While this method can easily be done online, you can find a way to do it offline as well.
For the sake of this example, let's assume that you have an online MLM to start with.
1. Your network marketing program as a back-end profit
Your intention is to quickly recoup your advertising cost before your prospects even take a look at your network marketing program.
You can do this by selling quality infoproduct, such as an ebook - educating your prospects about network marketing in particular or the products or services your network marketing company has to offer.
For example, if your prospects are internet marketers, it makes sense to tell them how internet marketing and network marketing can work together hand-in-hand nicely to further increase their income. If they have not looked into network marketing yet, it could be their big mistake as network marketing industry is not the same as it was before ten years ago.
So, creating an ebook about the topic above will probably be a good choice to introduce network marketing concept to internet marketers in general. Then, make sure you suggest a company (your network marketing company) for them to check out.
In this case, you already made upfront profit from selling your ebook, and if your customers join your network marketing program, it will be a bonus residual income for you.
Here's a real life example of how it is perfectly done:
What if you couldn't create an ebook?
Try creating an e-course or starting a newsletter. Then, charge a small fee for your e-course or newsletter subscription. That will work too.
2. Your network marketing program as a front-end profit
This is a direct approach with a little twist.
You advertise your online network marketing program but before you let your prospects know more about your products or services, make sure you get their contact information first.
Their contact information could be their names, emails and phone numbers.
Then, get this information into your autoresponder or your mailing list software.
While introducing your MLM program to your prospects, your autoresponder can do an automatic follow up with your prospects.
After mailing your prospects 7 or 8 times, your prospects would either drop off from your mailing list, join your network marketing program or are not interested to join but want to keep in touch with you.
This is when you'll introduce complementary products to your MLM business.
For example, you can inform your prospects that they can build a website to do prospecting or simply to sell something on the internet.
If your prospects are network marketers in different companies, they will be interested to know how to effectively find prospects online. If your prospects are those who look for a way to make money online, your resource will be helpful to them too. Either way, you have both covered and you'll get commissions from every sale you recommend the complementary product.
At the same time, you still want to mention your MLM program in case they change their minds and join you in the future.
For your information, these are the two strategies that have been used by many top network marketers to make sure that they will always be in a win-win-win situation.
Now that you have this knowledge, go out and apply either one or both strategies. Of course, there are pros and cons to doing everything. So, check with your upline if these ideas might bring more success to your team.