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In present world one can find ample opportunities which can help him earn a good living for him self. Internet has opened a number of doors for amateur entrepreneurs to expand their horizons and thereby establish them selves. Internet has created opportunities for people which enable a person to earn by working at his home without having to go to the office. Opt- in leads is one such opportunity which can help an individual to work through his home and yet earn a good living for his family. Opt-in leads are very much similar to real-time leads but such leads are provided by individuals instead of organized web-sites. Such leads are generally 72 years old and as it is offered by individuals such leads are provided at a much less price. These leads are normally preferred by amateur entrepreneurs who have low budget. Many times it so happens that some individual leads are better than some of the prominent sales-lead providers. Opt- in leads can help an individual earn as much as 39$ for every 20 leads provided. This clearly suggests the worthiness and the scope of this opt-in leads business.

Usually marketing of products like the consumer 'durable products is done using opt-in leads as such leads normally provide information about common people. For the corporate world such leads are a cheaper yet effective option which can help them enhance their consumer base and reach out to their target audience. Many experts are of the view that such leads are a much better option for marketing than advertisements as this helps the companies to reach out to the consumers directly without any mediation. In case of some products such direct marketing methods i.e. opt in leads can prove to be highly beneficial and rewarding.

The best part about these leads is its low cost and easy availability. In cases of regional marketing such individual leads prove to be more effective than the real time leads. One may use the individual leads to his advantage if he wishes to target a regional audience. As the Opt- in leads are 72 hours old it is very useful method used for e-mail campaigns. Email marketing is more effective and is preferred over phone calls because some targeted customers may find these calls annoying. Also phone calls increase the marketing budget. Finding such leads is not an issue as such individual lead provider can easily be located on the internet. A little research can easily locate such individual lead providers. Such leads give an excellent opportunity for any person who wishes to earn y sitting at his home. Even for people with less qualification such leads provide a great opportunity to earn for them selves a good living.

Such leads are fast gaining popularity among the marketing world due to their advantages and becoming a preferred choice for companies through which they acquire information about their target audience. Hence, with sincere efforts one can earn for him self a good living with help of such opt-in leads.