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When or if you were established in a home based business sales happen a lot faster. Our whole goal in this business and what we practice and preach is to get money in your pocket as fast as possible. That is why the program that we have created, Perfect Wealth Formula, is an instant two level paying program, to get all the money in your pocket quickly, you get your money up front in your pocket fast. And it is the same way when you sponsor other people who either had or have an existing home based business, when they sponsor another person quick within that first few days you get paid instantly. Second of all, the money is in your pocket faster, that is why one of the reasons why your first initial target market is other people who have had home based businesses before or who are in an existing home based business.

Now, you are probably wondering, if somebody is in an existing home based business why the heck would they look at my program, my home based business or my product. Well I hate to say it, but statistics in the past in this industry, and Perfect Wealth Formula hopes to change this, we have been trying to change this the past few years with our teachings, but about ninety-five percent of the industry is failing. One of the reasons why is, and I have mentioned it earlier, is because of false teachings. Top marketers, big marketers, heavy hitters, whatever you want to call them, do one thing and teach you another thing. They run through the numbers, they make a lot of money, you make a little bit of money there and have mediocre results. There are a lot of other things too, when your sponsor does not know what they are doing and tries to teach you something, you get the same results that he does, which is like duplicating failure. It is kind of like the only thing that has ever been duplicated in this industry, I believe, is failure.

I believe that no one can be duplicated, you cannot duplicate me and I cannot duplicate you, therefore we both are not able to be duplicated. Can we replicate strategies and tactics, yes, but we cannot be duplicated. There are other reasons too, some people are lazy, some people cannot control their minds, they cannot get with it, they procrastinate, you name it, and there are other things too. But those are the top reasons.

In this industry when you learn to market and you market properly, like I said, master one thing first, do that and you will start to get results faster than you realize it. There are some people in this program now that really wanted to do a few things at one time, when they were trying to master one thing, they would occasionally veer off for a minute and then they would get back on track and they got fantastic results. They started earning five, ten, fifteen, thirty, forty thousand dollars a month in Perfect Wealth Formula from using one method and mastering that and then going on to another method.

Now back to pay per click. The initial part is your ad. You need a headline and then you have two lines after that. Your headline will draw them in and to target out your prospect, in this industry you want to target other people who have had home based businesses. Your second two lines are to give a little bit more information and tell them what you want them to do, that is it, get them to click on the ad. Now the beautiful thing about this, and I am talking about Google, Google allows you to test a few ads. Some people get stuck with I cannot write ads, it is simple, put anything in there, if it is not a pulling ad you are not going to pay anything, because nobody is going to click on it, so you have nothing to lose. So put an ad in there, if it works then you only pay for something that works. That is the beautiful thing about Google.

Now, in Google also you have keywords. Besides the ad, people want to know what kind of keywords do I use. Perfect Wealth Formula has explained to people what kind of keywords they should be using and yet they use other keywords. One type of keywords that you cannot use is general keywords. Do not use keywords like home based business, home based business online, make money online, make money, home based business now, network marketing, mlm, those are all too generic. Not only generic, but they are so general that you have other people who think like you do and it is the first thing that comes to their mind, so they are trying the same thing that you are and it ends up that a lot of people are doing the same thing, therefore it bids up the word and you pay a lot more for your click.