Article Surfing Archive

Sales pitch: Ranting and raving about the wonders of your product, and predicting what it will do for the other person, plus a little techno babble, like cellular level enzymatic functioning. Rattled off by the person selling it, non-stop, in a hyperventilated state.

Sales pitch relief: Relieving the consumer of the endless barrage of sales pitches about products and opportunities, which they can't stand to hear anymore (think Do Not Call List). Stamp out the sales pitch fluff and replace it with an authentic story instead. Preferably your own.

Sales pitch relief bill: Sponsored by Kim Klaver. Whereas: Every sales and marketing rep who has had it with fluffy sales pitches themselves hereby agrees to commit to replacing this intolerable language with their own personal, authentic story, and will tell THAT to a consumer instead.

If you support this idea, and will commit to making it happen by replacing your own sales pitch with a personal story instead, post a Reply and say "I will dump my sales pitch and replace it with my story!"

Then go ahead and post your old pitch and your new story in the Comments section. You can use pages 64-127 of the "If My Product's So Great..." book to help you. See how others react to a real story for once. What if you get real interest in response to your real story?

Imagine that.

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~ Extra income, anyone?~

Are you surprised when someone who says they want extra income doesn't want to do your business?

Hmm.

Here's the story.

Many people are indeed looking for extra income. They want to do something from home like medical transcription, sorting, sticking, proofreading, etc.

These all are (presumably) guaranteed swaps - so 39 finished pages @$15/page gets her $585, or a 11 hours of telemarketing for $12/hour gets him $132.

That's VERY different from a business of one's own.

A business requires some up front money. A proofreading job at home does not. A business has risk - you risk your time, your money, your effort, your self-esteem, your relationships - all these are on the line. And perhaps most of all - there is NO guaranteed income with your own business. There is with "jobs."

But, you say, don't they see the "big picture" Where is their vision?

They may very well see the big picture, but they are not ready now to take the risks involved in making that big picture real. It's not instant and most people realize that. But they need instant right-now income.

So don't blame the prospect or yourself.

Just know that when someone says they want extra income, it does not necessarily mean they're ready for a business. Most people are NOT looking to start a little business of their own. They want something where the time and money is fixed in advance, like any job.

So don't take it personally, ok?

Just know that's how the majority of folks are most comfortable, and keep on looking for that special one who wants something of their own. They're out there. Only don't confuse them with someone who's just looking for extra income.