| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us |
This site is an archive of old articles

    SEARCH ARTICLES
    Custom Search


vertical line

Article Surfing Archive



Search Engine Marketing And Link Building - The Free Way - Articles Surfing

The undisputed, highest weighing factor to search engine marketing is of course Link Building. We all know it and we all know that it is the hardest part of search engine marketing. So how do we find those one way, quality links willing to link back to us? We are told specifically by search engines to avoid link farms, and spamming is out of the question, so where do we start? Assuming you don't have the marketing budget of the big boys, this can be tough. Let's take a look at the most popular ways.

RELEVANT LINK EXCHANGES

On topic link exchanges can be beneficial to both parties and can help move your site on up the SERPS. Paying attention not to spam your potential partner, why not try and see if they are actively looking for a link exchange? Check their website. See if they have a links page. A good way to do this is to set up your own website directory or a directory specific to your niche. In exchange for your partner linking to you, you can link to them from your directory creating a "Three way link exchange" which done correctly holds more weight.

SUBMITTING TO DIRECTORIES

Submitting to general and niche directories is a time consuming task, however the search engine marketing rewards can far outweigh the labor. Free web directories are a great way to get free and on topic links and if you can afford a few dollars, you can outsource this work very cheaply. Many directories take a long time (Sometimes months) to process submissions. This is a good thing as your backlinks will build slowly and search engines will not see you as "Link Spamming".

ARTICLE SUBMISSION

Just like what you are reading now, one of the easiest and most enjoyable methods of search engine marketing is writing and submitting articles to article repositories. Not only are you creating a useful resource for others, you are also creating extremely targeted and on topic content. Most article repositories allow you to include a link back to your site too.

POSTING IN FORUMS

Many forums allow the use of "Signature" links. Used correctly, and in a forum with your niche, you can gain many on topic backlinks by simply asking and answering questions. Not only do you gain those backlinks, but you also gain credibility in your industry.

BLOG COMMENTING

Although a dying trend as a result of link spamming, blogs are a nice way to get some backlinks. Many blogs allow you to link back to your website with your comment. Be sure to contribute something to the conversation.

SOME WORDS OF CAUTION

Link spamming hurts everyone. Be careful to create original and useful content. When writing articles, do not stuff your keywords. When posting on forums, don't post for the sake of a backlinks, similarly with blog comments, be sure to contribute something. It will elevate your reputation and you'll be surprised at the actual traffic you get from them. Search engine marketing is a time consuming task. There is no quick fix. Do it right and you will be rewarded, eventually, with those golden top 10 positions.

Submitted by:

Dave Davis

David Davis, is the lead developer and project manager of Redfly Marketing Search Engine Marketing Ireland. For more information visit http://www.redflymarketing.com



        RELATED SITES






https://articlesurfing.org/marketing2/search_engine_marketing_and_link_building_the_free_way.html

Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).










ARTICLE CATEGORIES

Aging
Arts and Crafts
Auto and Trucks
Automotive
Business
Business and Finance
Cancer Survival
Career
Classifieds
Computers and Internet
Computers and Technology
Cooking
Culture
Education
Education #2
Entertainment
Etiquette
Family
Finances
Food and Drink
Food and Drink B
Gadgets and Gizmos
Gardening
Health
Hobbies
Home Improvement
Home Management
Humor
Internet
Jobs
Kids and Teens
Learning Languages
Leadership
Legal
Legal B
Marketing
Marketing B
Medical Business
Medicines and Remedies
Music and Movies
Online Business
Opinions
Parenting
Parenting B
Pets
Pets and Animals
Poetry
Politics
Politics and Government
Real Estate
Recreation
Recreation and Sports
Science
Self Help
Self Improvement
Short Stories
Site Promotion
Society
Sports
Travel and Leisure
Travel Part B
Web Development
Wellness, Fitness and Diet
World Affairs
Writing
Writing B