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One of the most significant but underused marketing tool in any business owner's arsenal is the business card.

When used at its optimum level, your ordinary business card printing project can help your business get clients to contact you and be encouraged to buy your products or avail of your services.

However, your business card printing project can only do so much. In order for your business card printing project to be more effective, you need to create a design that would stand out and get noticed. Among hundreds and thousands of black-on-white business cards, your business card printing project should be able to float above the rest and make an immediate impression. And most importantly, your distinct business card printing project should promote recognition from your potential clients.

Here are tips and techniques to help you create a business card printing project that can truly stand out:

1 ' Instead of one- or two-color printing, consider a full color business card printing project.

Years before, only a few business owners can afford the more expensive full color printing. Although it sure gets you excellent results with your business card printing, full color printing just costs too much with over $200 for 1,000 pieces of business cards.

Nowadays, the price range for full color business card printing has dropped immensely that small business owners can now afford to avail of such wonderful printing jobs.

2 ' Consider using a tagline in your business cards.

In addition to providing your business card printing with the usual contact information, why not make use of a tagline to further describe what you do exactly. This would help your target clients to decide whether they have a need for your business or not. But remember that you only have a small space to write your description so make sure that your tagline says it all.

3 ' Consider a picture business card.

According to recent studies, the respondents were more acceptable to the business card printing piece with a photo on it rather than those without. You can use your own photo to attach a human face to your contact information. Or you can also use a picture of your most popular product to enhance your business card printing design.

4 ' Although it's easier and more economical in a way, business card printing templates may not be the best solution to your needs.

There is a vast source of business card printing templates online that almost everyone can download these templates. They are very practical because most of the time they're free, and if ever they have a tag price, it is usually cheap that you can easily afford it. The problem though is that with everybody availing of these business card printing templates, there's no room anymore for any business to stand out and be different. In order for your business card printing project to be effective, you have to have something that would be recognizable amongst the many.

And if you're really not so sure of your skills to create one for your business, might as well avail of the expertise and skills of a professional business card printing designer. You might just be surprised of how much you've saved later on.