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Majority of one way links achieved by submitting your sites to web directories can create a tremendous amount of targeted traffic to your sites and increase your overall page rank value.

Imagine for a moment, by submitting your site to hundreds of directories it is possible to receive several visitors a day from each of these directories, therefore possible achieving (150 Submitted Sites X 10 Visitors Daily) 1500 unique visitors daily of targeted traffic. Submitting your sites to directories can be a cost effective way of driving traffic to your sites.

Additionally, submitting your sites to directories is an excellent way to increase page rank value to your site. The more one way links you have linking to your site with a good page rank value can help build your page rank value and creditability because their sites page rank value can be passed to your site. For example, a site with a page rank value of 7 linking to your site would definitely increase the creditability and page rank value of your site.

In order maintain a higher page rank value, your sites linked from these directories requires one way links to your site from Top Level pages. Search Engines will focus most of their attention of the first couple levels (Top Level pages) of the site structure during indexing. Normal site submissions to directories will only have an immediately effect on the search engines and traffic that you'll receive. Once your site link is removed from the recently added page, and your site link is listed deep into the directory, your site may lose appeal and significance to the search engines.

Top Level pages can be defined as either on the first page (index page), or the immediate succeeding levels. For example, links to your site on the 20th level of a website would have a value of 1/20th the value of the site's page rank and links to your site on the 3rd level of a website would have a value of 1/3rd the value of the site's page rank. Some of the questions that I have been asked and seen asked: "Why are the Search Engines not showing all my in-links to my site? Or why do some in-links to my site count and others do not?" My theory is that search engines may place value on the links to your site in the following fashion:

Illustration - Basic Site Structure of a Directory Site

- Index Page (Level 1)
- Top Category Pages, Recently added Pages, etc... (Level 2)
- Category Next pages 1 (Level 3)
- Category Next Page 20 (Level 22)

- Links on the first page of a website would be 100% page rank value passed to your site.

- Links on the second level of a website would be 50% page rank value passed to your site.

- Links on the twentieth level of a website would be 5% page rank value passed to your site.

Search Engine will general scan only the Top Level pages before digging further into the websites, so even more importantly to become more important to the search engines is to have your sites linked on these Top Level pages.

One way to guarantee placement on Top Level pages is to purchase from directories that guarantee Top Category Placement or Featured Links that also guarantee placement on Top Level pages. Many directories offer these options normally for a small fee, but can have long lasting effects on your traffic and page rank value.

So in summary, submitting links to directories can provide a simple, cost effective way of driving traffic to your sites and overall increase your page rank. Links placed deep within a website will have less value to the search engines than links placed in the Top Level pages. In order to increase your page rank value, or increase your traffic, Top Level pages linking to your site are more valuable than links deep within the website.