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These ideas are for anyone that has a small budget to workwith or is just starting to expand into exhibiting attrade shows.

You can even use these tips and techniques whenever youare speaking or presenting -- at Toastmasters, deliveringworkshops -- or even at eLearning activities.

1. Have a visual point at your booth -- like a power pointshow or a television with a video playing. Put together aworkshop video, even if it isn't of professional quality.People will usually not look at it more than three minutesbefore they feel conspicuous and will approach you.

2. Have a picture album with success stories and pictures.Especially great for independent professionals selling aintangible product. Pictures of workshop attendees havingfun and doing various projects or eating together or aChristmas party in your office with your clients is veryconnecting and attractive. People like to belong to thingsthat they perceive as "successful."

3. Have a drawing for something that is valuable andattractive to them. Don't give away something laying aroundyour office or something that has your ego attached, thisvery unattractive.

4. Candy bowl. One they have to reach deep. Don't fill itup, let it look like there isn't much left -- that is evenmore attractive. They want to reach in before it's allgone. They will take less too (chuckle)>

5. Hire a model with brains and a marketing background toassist you. Someone "very attractive."

6. Do what they do in grocery stores, demonstrate how touse your product. Wear a mike and have a small speakerattached. Buy the headset mike like professional singersuse. The connection to that alone will attract (secondchuckle).

7. Wear clothes with your logo. Name tags are great forparticipants but displaying your logo or name is importantfor building your brand. If you can't afford to have themdone, create your own. There are transfer materials madefor your ink jet printers (see your office supply store),find some nice shirts/blouses, and go create.

8. Don't just stand behind the booth, go in front of thebooth and mix and mingle.

9. Stand up behind the booth with a smile. If you gettired go sit somewhere else and have someone there that hasan attractive approachable energy. Rule of thumb is torotate the energy every 30 to 60 minutes.

10. Display your web site name big and bold in thebackground. Make the name a different color than the "www"and the ".com".

Here's a bonus for you. How about going in with anotherone-person business and sharing the costs. One that I liketo use, is to work with someone like does chair-massages.It is a big attractor to people.

Oops, let me slip in another tip -- let's call it a superbonus -- for getting this far in your the reading and inyour mindset. If you are a shy person, a dead way to sellat a trade show, hire a trade show presenter.

A trade show presenter is experienced at attracting peopleto your booth. Their fee may seem expensive, and I said I wasgoing to keep these tips in the inexpensive realm, yetthen if your ROI gains from it, it will pay for itself.And these experts on presenting at trade shows will pullin the people all the time. Find someone training for thistype of work and you might even be able to barter.