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An MLM leads list is simply the list of prospective customers and recruits that an independent distributor, also known as the business owner, has acquired. In a multi-level marketing (MLM) venture, the goal is to sell the products or services of the parent company and identify potential distributors to add to the business owner's network. If it is comprised of viable prospects, the MLM leads list is the most valuable marketing tool that a business owner will own.

The business owner generally buys MLM leads from another company, but he or she must be careful to choose a reputable source, or risk wasting time and money. There is a multitude of sources, especially via the internet, and many of them have no other interest than defrauding the MLM business owner. A business owner should consider the following points when purchasing an MLM leads list:

' Many MLM lead companies sell their leads repeatedly. Leads will likely be unresponsive if another MLM business owner has called them before.

' Several leads might not be fresh, so they may have lost interest in the business opportunity.

' The business owner should try to acquire the highest number of valuable leads for his or her money.

' The quality of the lead is imperative. A viable lead is one that, in addition to contact information, has expressed a sincere interest in the business opportunity.

' Use a service like Melissa Data to verify the correct address and phone number of the MLM Leads Lists purchased.

If business owners can acquire quality MLM leads list, then they will have greater success in building a network for themselves and their recruits.