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One of the best known ways to create an extra income stream in internet marketing is to license a product with resell rights and then offer it for sale. It sounds simple enough, but most people won't be successful with that approach for one simple reason. Fortunately, it's a problem that can be fixed quickly and easily.

Two of the most lucrative ways of making money in internet marketing are affiliate marketing, or promoting someone else's product, and direct marketing, where you're promoting your own product. Most people find the latter is an easier way to make money online. One big stumbling block most people run up against is their lack of knowledge in exactly how to create and ebook or information product.

Fortunately, there's a way around that. You can buy an existing product that includes resell rights, and promote that. A resell rights product, just like it sounds, gives you the rights to resell the product. You don't act as an affiliate, you sell the product all on your own, and keep 100% of the money earned. (Note: some categories of resell rights product allow you to put your own name on the product as the author -- check the licensing terms carefully to know exactly what rights you have.)

It all sounds rosy, doesn't it? You find a product you like and that is of good quality, you purchase the rights, and start selling it yourself. What could be easier? What could stop you from getting rich with such a system?

I'll be blunt -- your biggest hurdle is going to be yourself. Here's what usually happens when someone buys a product with resell rights:

1. You purchase the product.
2. You download the product to your computer.
3. You look at the product and think how cool it is.
4. You forget about the product and start looking for something else.

If you've been in the internet marketing business for any length of time and use resell rights products as an extra income stream, I would bet money that you have unused products on your hard drive right now. I've talked to dozens of people and they all say the same thing, "I've got to stop buying more resell rights products and start using the ones I have!"

So the hidden pitfall mention in the title of this article? It's yourself! It's me! It's human nature!

If you're going to become successful in selling resell rights products, you need to get at least a little bit organized in your approach. Here are three simple steps you can take to make sure you reap the benefits from that "buried treasure" on your computer.

1. Create a list of your existing resell rights products and include a column that allows you to see at a glance which ones have been used and which ones are still collecting digital dust on your hard drive.

2. Commit to putting new resell rights products on your list right away. If you put it off, you'll forget you even have them and you'll have wasted your money.

3. Put up sticky notes on your monitor to remind yourself that you have a waiting resell rights product you need to launch. If a sticky note doesn't work, use some type of reminder system -- don't just leave it to your memory.

If you put those three steps into place you're much more likely to sell the products you have available. And it's only when a sale takes place that you're able to recoup your investment and then start making a profit in your online business.