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When people visit your website, they basically absorb your information there through one or more of their senses; through listening (in the case of audio files), reading or printing out later for reading, or viewing, watching something in motion like television. Since a basic business goal is to reach the greatest number of visitors possible, you'll want to present information for as many of these areas as possible. And since video is the latest hot online trend, adding video clips is a wise marketing decision.

A main area of your site to target with videos is your testimonial page. People want to view how well others perceive your products and services by clicking a video button. So add video files to enhance your testimonials.

The best testimonial impact is to have the comments written out online plus insert a digital photo to help the reader connect everything to a live person. Then atop your text, insert a video button that invites visitors to click and view your presentation.

To find a video software program that helps your customers and you to create video files, surf your favorite search engines for 'free video making software.' Download free trials to find one you are comfortable working with that fits into your budget to buy and that works well with your computer and other software. For example, Camtasia is an excellent choice. You can use it to create videos scripted in Microsoft PowerPoint first, if you like, or simply shoot screen images from your computer.

To post the video files to your website, check the software for FTP applications or head to GoDaddy(dot)com where you can post your videos quickly and easily through their Website Tonight packages in a low cast manner and not worry about web hosting space for your larger video files.

Making Video Testimonials

One of the easiest ways to create video testimonials is to have your customers write out their testimonials first. Then use the written forms as scripts and have them revise and edit their content to that it's clear and to the point (or offer to do this for them), focusing on solid points you want presented on your website. Then ask them to record a reading of their script - a couple times, if necessary. And go in and edit it for them to get a good, clear file for posting.

Post the written text below the video button for visitors who'd prefer to quickly speed-read your site and move on. And make sure to list instructions on the web page to tell visitors how to click on the video and how to manipulate and disable it (they may be at work and need low volume, for instance).

So invite your visitors to find added value and a fun experience at your site. Add video testimonials and reel in more sales!