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It's white and it comes out of holes in cows. Not very sexy. But if you spin it right, they'll buy it by the truckload. I'm talking about milk, of course.

Want a great example of 95 zillion ways to spin a story?

Dairy farmers can do it till the cows come home! Check out the hugely successful 'Got Milk?' campaign out of California (www.gotmilk.com) These dairy folk have got an angle on everything and it all leads to one conclusion. You gotta drink the white stuff!

What are you selling? How many angles can you find to sell your stuff? Expand your market? Get your current market to see you in a new light?

When in doubt, do as the cow folk do.

Milking It!

Make it a game. Invite a bunch of friends over for pizza and beer, (or milk) and brainstorm potential markets for your stuff and then see what you've got that'll reel 'em in.

Warning. It's gotta be real. I know, I know. You're thinking: Tsufit, what about 'Sell the sizzle, not the steak'? And I gotta admit, you're not going to sell much if you call it 'a slice of dead cow on a plate'.

But it's more than how you attract them. Once you've got their attention, you still gotta give them a reason to buy it. So, at the risk of mixing meat and milk, (it's a Jewish thing') here goes:

Lovers: The dairy farmers would like you to know that Chai Latte is the 'Valentine's Day drink of choice'. It's got spices in it, which in India are 'widely believed to be aphrodisiacs'. The farmers call it 'love-in-a-cup'.

Teens: So let's say, the drink works its charms and next thing you know, you've got 2.5 kids and a dog named Rover. The dairy farmers want you to know that you should keep an eye on your teens (I've got 4) 'cause apparently girls (yup, mine are all girls) skip breakfast 'at a critical time in their lives, when most bone mass is accumulated'. The solution? Drink milk.

Younger Kids: Apparently 'half of California children ages 6 to 8 have untreated cavities'. But not to worry. (Especially if you're not from California!) The dairy farmers have got your back. The solution? No surprises there.

Sports Types: You don't have to shell out big bucks for fancy schmancy sports drinks. According to the dairy farmers, 'Research reveals that chocolate milk beats out other sports drinks hands down in helping athletes recover from intense workouts.'

Sleep Deprived Americans: Forget pills. Farmers to the rescue. 'A protein in milk tells the brain to sleep.'

They've even got an extraterrestrial angle. These guys aren't afraid to think outside the fridge!

How 'bout you?