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"Private label rights" (PLR) are those in which a license or an authorization comes with information products such as e-books and articles that you can buy. These rights allow you to modify, alter, rearrange and enhance the products' contents to fit your requirements.

You may split e-book or article chapters into individual components, and then sell them not as one whole e-book, but as a "series" or sequence of articles. You can also do the reverse; when you have purchased a collection of PLR articles, you can bring them all together into one well-designed special report or novel e-book.

Likewise, you can add any relevant information to certain PLR content without having to ask the original author's permission.

The best feature of purchasing PLR information products, however, is that generally, after you have completely revised the article, you can identify yourself as the author, without the need to pay for the services of a ghostwriter.

Benefits of private label rights:

1. Permits you to create or produce an assortment of new articles from one original source. Because you are licensed to alter and modify the contents to match your requirements, you then have the freedom to repackage certain information products as novel or e-book offers for several different markets.

2. Gives you rights to alter and improve on content by adding information to content that you find lacking, or you can delete irrelevant information. Some products may disappoint you if they do not measure up with your standards. However, PLR products give you the right to adjust article content when you are not happy with its original version.

3. PLR articles are the right choice when you want to brand yourself and your online business. You need to let the world know your business exists. With PLR modified and revised products, you can label them as your work. This way, you will impress prospects and can establish yourself as an expert in your field; by doing so, you will gain the trust of online consumers. You will be remembered when they will need your service or products.

However, note that purchasers of PLR products are not only the ones who earn. The PLR product's creator also makes money and can use this method to offer his books at a higher price. This also benefits buyers.

Where to use private label content?

1. Links. Rewrite some articles and submit them to free article directories. Remember that you need to revise your articles first, before submitting them, as the directories can penalize you if you don't.

2. Enhance your list. You can offer e-books or eCourses as free incentives for visitors to enroll in your opt-in mailing list. You may also offer reports as bonuses when they sign up.

3. Improve online sales. Your revised articles can be used to update online prospects about a certain subject, then can incorporate links to associated product pages or links to affiliate programs.

4. Become an expert in your field. You can rewrite and reconstruct "private label rights" articles for use as several articles or assemble to construct an originally created e-book.

5. Improve website income. Use keyword-rich articles in your website to earn additional income with "Google Adsense".

Guidelines to modifying private label content:

1. Keep in mind that "private label content" is the expression of someone's personality and ideas. Begin by transforming the title as well as the tone of the article.

2. Totally rewrite your opening paragraph. Restate things in a different way. You can make use of your thesaurus tool and look for alternative words.

3. Go through your entire article. Add or remove sentences when you see mistakes. Add new ideas to spread out your article or split very lengthy content into two articles.

4. Rewriting the ending. Be certain that your article entices the readers to do what you ask, be it buying a certain product, enrolling for a newsletter or going through your site.

5. Check for grammatical or spelling errors and be certain that you compose a keyword rich article.

"Private label rights" can enhance your online business in so many ways. When you come across a good quality information product that gives you the freedom to change its substance and then acknowledge it as your own, then it will be worth it to investigate the profitability of buying it.