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There are several things to do after creating a website and the most important is to get targeted traffic. You have to register with traffic exchanges and then log in to earn "credits". You may be given one-half or 1 credit for browsing other websites for 20-30 seconds. At the same time you specify your own website and it is similarly displayed to other users on the same traffic exchanges. Every time your website is shown for 20-30 seconds you account will be deducted for one-half or 1 credit as the traffic exchange charges. Extra credits are also earned by referring more members or they may be purchased outright for cash.

Traffic exchange websites let you specify which types of websites you wish to view by selecting categories. Similarly you get to specify the category for your own website. This brings in targeted traffic, in other words it brings visitors who are already interested in the product category you specify. If you can make the website look good then there is a good chance that viewers will stay and even make a purchase.
Offer something for free in order to retain visitors. It may be an eBook, free report, an audio or a video clip. Traffic exchanges are not voluntary. Most members are there because they have no choice and every 20-30 seconds they see a different sales pitch. Offering something for free with no hint of selling is a good way to distinguish yourself.

Lead capturing is the next crucial step and you must have an autoresponder or similar mechanism to let people leave their email address so you may contact them later on. Attach your freebie to your lead capture system. Many e-mails sent by autoresponders are often caught by spam filters or placed on junk mail folders so it is recommended to choose an autoresponder company with a high email deliverability rate.

Make your website copy fresh and interesting because most traffic exchange surfers are suffering from advertisement overload. If it looks or reads the same it will just get ignored. Also you webpage should load quickly due to the fact that traffic exchange members will usually not spend than 10-30 seconds looking at it before the traffic exchange allows them to earn their traffic credit and proceed to the next site. For that reason, traffic exchange owners generally recommend the use of splash pages or squeeze pages.

Always prefer traffic exchanges that allow you to specify more than one website and advertisement option. Running multiple advertisements will significantly improve your chances of success. You can also compare different ads to see which works best.

Getting traffic to your website is only a part of your overall marketing strategy but it is the first and hence everything else depends on it. If you are a network marketer then you could be earning some money just referring new members to traffic exchange websites.