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Trade shows can be one of the most effective promotion and sales tool for small and growing businesses. Choosing the right trade show displays is a vital factor in determining the success of your presentation. Here are a few tips that will improve your display efficiency:

1) Define your goals

Begin by setting clear goals ' what do you want to achieve? Are you looking for a sales opportunity? Do you want to promote your image and spread the name of your company? Are you launching a new product? Is there an item in your sales list that may get some improved marketing? Ask yourself these questions, and other that are relevant to the particularities of your business. You can set multiple goals, of course, but make sure not to go overboard and ask for more than you can achieve. Also, numerous goals that are scheduled for one single trade show may overwhelm you ' it is better to select only one or two main goals to focus your attention on.

2) Research and come up with the best ROI solutions

Set up your trade show display in a way that will maximize contact with the audience. Adapt the display to your goals ' are you going to focus on selling products? In this case, a well-targeted trade show, where potential customers are already interested in your offer, might work the best. Invest in a display booth that represents your company image the best while also allowing easy access to products. Trade show displays are also a great way to make a name for yourself so do not neglect the PR aspects of the event.

3) Trade show display location

Make sure to place your booth in a location that has the best access from visitors. Don't aim for spaces right next to the entrance (although these are the ones with the most traffic) because people will rarely stop at the first booths with serious business ideas ' they want to explore a bit and be able to compare offers. If there is an isle, try to place your trade show display booth somewhere in the first half of the total number of booths. By the time they reach you, the customers will already have a good idea of the market offers and they will be in a 'buy' mood.

4) Advertise your stand

Organizing and promoting your trade show display is a necessity. Have flyers and brochures ready at the booth, but also have someone distribute them in the trade show area, as well as a day or two before the event, through town. If you can afford it, radio advertisements also work well and are cost effective, but you have to start the campaign at least a week before the trade show, to get the best exposure.