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Marketing experts say that press releases are a very important part of any campaign to generate traffic to your website. This is a very good way to boost traffic to your website especially when you are having a product launch or launching a new website or contest.

The main site to submit your press release to is located at http://www.prweb.com. There are more of these sites to submit press releases to, but this is considered to be the main one. These guys have an assortment of press release options which can go from zero dollars to above five hundred dollars. One would think the more you pay the better distribution you will receive. That is to say that if you pay zero dollars your press release may have as many as a few thousand views while a paid press release of five hundred dollars may be viewed by as many as tens of thousands of visitors.

There are a few things you must consider which are very important when typing up a press release.

One of the things you must take in to consideration is to pay attention to the submission guidelines of the particular service of press releases you wish to take part in. Some of these services want a formatting of a certain amount of characters that you use on each line of your release. There are a number of things they may ask you do to qualify for their press release and you will want to take note of them before submitting your press release.

The next import factor to take into consideration is the way you construct your press release. This is not the same as writing an article, there are some things that should be written a little differently.

The basic structure of your press release should be to start with a title that compels the largest possible audience of readers to your topic. Try to keep your title strong but leave your readers in suspense. Make them want to know what is in your press release so they will click to see what it is all about.

Now that you have your readers in suspense wanting to know what else you have to say, you can do the body in one of two ways. You can do it in the form of a newspaper and get you readers to read all the important stuff right off the start and then simmer down as you go. The next choice you have is to make it like a story and not to give your readers any of the important stuff to the end. Build up to the best parts of your release keeping them in suspense. This method seems to be the best for generating traffic to a website.